TES Affiliate Conferences 2024: Supercharge Email Marketing With Integrated AI

Clement Foo
Clement Foo

Digital Content Manager

email marketing with integrated AI

Email marketing is a powerful tool for businesses to connect with their audience and drive sales. However, to truly stand out in a crowded inbox, marketers must harness the power of artificial intelligence (AI). This solution can help personalize and optimize their campaigns. At the recent TES Affiliate Conferences 2024, Ashley Ismailovski, Director of Email Marketing at SmartSites, shared valuable insights on how to supercharge email marketing with integrated AI.

About TES Affiliate Conferences 2024

At TES Affiliate Conferences, attendees have the opportunity to engage with industry experts, successful affiliate marketers, and entrepreneurs through keynote presentations, panel discussions, workshops, and networking events. These sessions cover a wide range of topics, from email marketing and SEO to social media and content monetization.

Whether you’re a seasoned professional or just starting out in the affiliate marketing space, TES offers ample opportunities to network with like-minded individuals, forge valuable partnerships, and exchange ideas.

With its commitment to fostering growth and innovation within the affiliate marketing community, TES Affiliate Conferences continues to be a must-attend event for anyone looking to stay informed, inspired, and ahead of the curve.

Getting Started: Email Marketing with Integrated AI

Ismailovski kicked off her session by emphasizing the importance of incorporating AI into email marketing strategies from the outset. By leveraging AI-powered tools such as predictive analytics and dynamic content blocks, marketers can analyze vast amounts of data to deliver more personalized and engaging email campaigns.

Onsite Displays to Boost Conversions

One key takeaway from Ismailovski’s presentation was the significance of onsite displays in capturing visitor attention and growing subscriber bases. Through effective types of onsite displays like pop-up displays and exit intent overlays, businesses can enhance user experience and drive conversions.

“Employing exit intent overlays is a very effective way to recover or prevent abandoned carts on eCommerce websites.”

Build Smarter Customer Segments

Segmentation emerged as another important aspect of email marketing. By grouping contacts into ultra-precise audiences based on real-time shopping behavior and customer data, marketers can tailor messages to resonate with specific segments. Unlike batch-blasting, this helps drive higher engagement and improved deliverability metrics.

“Customer segments are used to drive more engagement and to keep subscribers active for longer.”

Drive Repeat Purchase with Email

Ismailovski highlighted the importance of post-purchase communication in fostering brand loyalty and generating repeat purchases. By automating processes such as cross-sell or upsell offers and service reminders, businesses can optimize the buyer’s journey and increase customer lifetime value.

“Keep your branding consistent, stick with one call-to-action (CTA), using a mobile-first email design, and make sure to include relevant and personalized content.”

Optimize Transactional Messages

Transactional emails, such as order confirmations and shipping notifications, present valuable opportunities for engagement. Ismailovski emphasized the need to leverage AI-generated product recommendations and dynamic discounts to incentivize customers and cultivate brand loyalty.

“The open rate of these transactional emails is approximately 70 percent. This significant increase in engagement is valuable real estate for email marketers.”

Key Takeaways

Ismailovski emphasized the symbiotic relationship between email marketing and AI. She urged businesses to embrace integrated AI solutions to unlock their full potential. 

By adopting advanced techniques such as personalized onsite displays, smarter customer segmentation, and automated post-purchase communication, marketers can drive tangible results and stay ahead in today’s competitive landscape.

As Ashley Ismailovski demonstrated at the TES Affiliate Conferences 2024, the future of email marketing is here—and it’s powered by AI.