Luxury brands and mainstream consumer brands have different audiences to target. That’s why the former requires a different set of marketing strategies. Luxury brands are prestigious and your marketing efforts should reflect that prestige. In most cases, one’s audience usually dictates how you implement and strategize marketing campaigns. Today, there is an even greater emphasis on luxury brand marketing, specifically within SEO, traffic, and mobile searches. Let’s look at some of the top strategies professionals utilize when it comes to digital marketing for luxury brands.
PPC advertising is known to yield huge results. This digital marketing strategy allows you to bid on keywords for Bing, Yahoo, and Google. Depending on your budget, your ad will appear when a search is performed for one of the keywords you are targeting. Oftentimes, PPC requires a significant budget, especially with luxury brands. However, with proper budget optimization, you can obtain large amounts of revenue.
Search Engine Optimization
Search Engine Optimization is a popular digital marketing strategy that’s designed to grow your website traffic. One way is to start writing quality content on your blog. When you increase your site’s exposure, you enable your website to be found for various kinds of search queries. As luxury brands are on a higher playing field, they will require a solid SEO strategy to increase their revenue exponentially. You need to keep in mind that your competitors are also doing SEO, and you do not want to get left behind on the search engine results!
Now’s the time to start focusing on how your website appears on mobile devices, including tablets and smartphones. Google reports that mobile searches have long overtaken desktop searches and that’s why having a mobile-friendly website is even more imperative for luxury brands. You see, a majority of the people in your target audience have access to the latest phones and tablets, and are elusively surfing the Internet on the go. Your mobile website needs to portray the same elegance that website does on a laptop or desktop.
Social Media Marketing
Your customers will continue using social media every single day. This is a trend that is not going away any time soon. You need to use social media channels to your advantage if you want to reach potential customers. You can consider showcasing your service, product, or brand via sponsored ads and more. Just make sure that your ads are not intrusive and are shown in ways that people are used to. Consider boosting your content marketing strategy by promoting photos, videos, infographics, and articles.
When email marketing is executed correctly, it can provide a solid strategy for lead development, conversions, and brand awareness. It is an excellent way to convert leads that have shown previous interest in your brand through receiving news about your brand, promotions, and newsletters. Just make sure your audience willingly opts in for these goodies.
If you are looking for a digital marketing strategy that works, and allow your luxury brand to continue growing in 2018, you can consider the various strategies above.