SmartSites Featured In UpCity’s Article About SMB Email Marketing Strategies for the Holidays
Sam Chadson Ng
Assistant Director of Content
The article, SMB Email Marketing Strategies For The Upcoming Holiday Season, was published on UpCity Experts in November 2022. CRO Operations Manager at SmartSites, Ashley Ismailovski, was selected as a contributing expert to this article. SmartSites has been ranked one of the Top Digital Marketing Agencies by UpCity.
Thanksgiving, Christmas, and New Year’s are what first come to mind when consumers think of the holiday season. However, it’s a different story for businesses and marketers. While you can have sales centered around these major holidays, you will have to think in terms of Black Friday, Cyber Monday and other large sales events that will draw customers to ecommerce websites.
Email marketing remains a strong contender when it comes to keeping customers aware of the upcoming sales your brand is having. UpCity set out to gather expert insights into how small businesses can best leverage this communication channel to acquire and retain customers during the holidays. To this end, they have invited marketing professionals from various companies to share more about the best practices they recommend.
Ashley’s tip is to start planning ahead of the holiday season by ensuring that email databases are up to date and optimizing segmentation. By the time the biggest holiday rolls around, your business will be in the best position to get the word out and stay ahead of the competition.
UpCity is a digital marketplace that connects SMBs to the reliable B2B service providers they are looking for. For this article, UpCity obtained insights from various CEOs and marketing experts they work with, including Ashley.Interested in learning more? Read the complete version of SMB Email Marketing Strategies For The Upcoming Holiday Season.