SmartSites Featured In UpCity’s Article About SMB Digital Marketing Strategies

Chadson N
Chadson N

Assistant Director of Content

SMB digital marketing

The article, Digital Marketing And Social Media Insights: 40% Of SMBs’ Social Media Strategies Are Only Semi-Effective, was published on UpCity in March 2022. Ashley Ismailovski, SmartSites’ CRO Operations Manager, contributed her professional insight. SmartSites is one of UpCity’s Top Digital Marketing Agencies.

COVID-19 has caused many small businesses to reduce or halt their advertising efforts and focus on maintaining existing customer relationships. While the situation is improving, business owners have to continue developing new marketing practices and concepts to thrive in 2022 and beyond.

Emerging marketing strategies include leveraging social media and digital marketing. UpCity wanted to understand how well these options work for businesses in the U.S., how active they were on social platforms, and whether their budgets were enough to support these marketing campaigns.

Together, UpCity and Pollfish surveyed 600 small business owners (SMBs) and individuals who held marketing- and technology-related roles. Surprisingly, more than half of their respondents felt that their social media marketing strategies were lacking, and they could not hit every goal. The growing complexity of digital marketing is one of the reasons why SMBs are finding it challenging to keep up. Therefore, business owners are increasingly relying on outsourced Instagram, Facebook, and Twitter specialists.

UpCity is an online marketplace that connects SMBs with reliable and competent B2B service providers. For this article, UpCity corresponded with business owners, marketing specialists, and SEO experts on their observations and actions. Ashley shared her thoughts on embracing an omnichannel marketing strategy:

Want to know more? Read the complete version of Digital Marketing And Social Media Insights: 40% Of SMBs’ Social Media Strategies Are Only Semi-Effective.