Web Design & Dev

Shopping Cart Comparison: Magento vs. WooCommerce

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Shopping Cart Comparison: Magento vs. WooCommerce

Magento is a powerful open source shopping cart system, and a majority of its essential functions are set in the style of a multi-store. It is perfect for brands that want to distinguish their sites from their competitors. WooCommerce is a free eCommerce plugin for WordPress. It is also open source and suitable for any small to large-sized online merchants that prefer to work with WordPress.

Both Magento and WooCommerce offer flexible admin panel features to ensure that business owners can stay on top when it comes to providing quality customer service. Let’s take a look to see how both shopping carts compare when put head to head:

Top Websites Powered

 Magento  Woocommerce
Notable Sites Using Magento Notable Sites Using WooCommerce
Olympus HypeBeast
Nike Entrepeneur.com
Ford J. Hornig
Samsung Porter & York
Lenovo Cupcake Studio


Magento is highly popular with big international brands as it has rich eCommerce capabilities.  Multi-national brands or companies that use WooCommerce are currently a rare find.

Shopping Cart Features

Magento  Woocommerce
Features Magento WooCommerce
Standalone Platform Yes No
Address validation Yes No
Personalize & create optional add-on Yes Yes
Order Bar codes Yes Yes
Auto complete orders Yes Yes
Stripe payment integration Yes Yes
Xero integration Yes Yes
Product gallery slider Yes Yes
Mix-panel installation Yes Yes
Order update notifications via SMS Yes Yes
Australia Post Yes Yes
Customize product tabs Yes Yes
Product search extension Yes Yes
Drop Shipping Yes Yes
Checkout field editor Yes Yes
Splash Pop up Yes Yes
Bulk add variations to cart Yes Yes
Product Documentation Yes Yes
PDF Invoices Yes Yes
Product Documentation Yes Yes


A major difference between the two is that Magento is a complete platform with an advanced functional and structural framework. WooCommerce is only a plugin that can only be installed on certain CMS systems. However, WooCommerce is comparable to Magento when it comes to shopping cart features that matter.

General Management Features

   Magento  Woocommerce
Features Magento WooCommerce
Multiple Website & Store Views Yes No
Integrated with Google Website Optimizer Yes Yes
Content Management System (CMS) Enabled Yes Yes
Online Customer Groups Management Yes Yes
Customizable Website Design And Styles Yes Yes
Web Services API for Easy Integration with Third-Party Application Yes Yes
Assignment of Roles & Permissions Yes Yes
Select/Control/Share Info Across Multiple Online Stores Yes Yes


Both platforms offer a plethora of features when general management is involved. The main difference between the two is that Magento is the only one that offers multiple store views from a single location.

Product Browsing Features

   Magento  Woocommerce
Features Magento WooCommerce
Layered Navigation Yes No
Breadcrumbs Yes Yes
Product Listing (Grid or List Format) Yes Yes
Product Reviews Yes Yes
Filter by Product Tags Yes Yes
Popular Search Terms Cloud Yes Yes
Recently Compared Products Yes Yes
Product Option Selection Yes Yes
Multi-Tier Pricing Yes Yes
Stock Availability Yes Yes
Related Products Recommendation Yes Yes
Product Image Zoom-in Capability Yes Yes
Multiple Images Per Product Yes Yes


Magento is slightly superior in terms of navigation as WooCommerce only allows users to select one attribute only for filtering purposes.

Marketing & Promotion Features

   Magento  Woocommerce
Features Magento WooCommerce
View/Edit/Create/Fulfill Orders from Admin Panel Yes Yes
Order Management Yes Yes
Affiliate Program No Yes
Wish List Yes Yes
On-Page Up Sell & Cross Sell Yes Yes
New Items Promotion Tool Yes Yes
Recently Viewed Items Yes Yes
Customer Group Pricing Yes Yes
Product Bundling Yes Yes
Multi-Tier Pricing Yes Yes
Shipping Promotion Management Yes Yes
Coupons Yes Yes
Landing Page Tools (with Access to Source Files) Yes No
Newsletters Yes Yes
Catalog Promo Controls Yes Yes


Both platforms are great marketing tools to retain loyal and returning customers. If you want to edit important pages such as a landing page from a .CSV file, you should opt for Magento. However, if you want to install an affiliate program, then you should go with WooCommerce.

Catalog Management Features

   Magento  Woocommerce
Features Magento WooCommerce
Unlimited Email Templates Yes No
Approve/Delete/Edit Product Tags & Reviews Yes Yes
Tax Rate by Location/Product/Customer Yes Yes
Digital Products Yes Yes
Virtual Products Yes Yes
Grouped Products Yes Yes
Integrated with Google Base Yes Yes
Batch Product Updating from Admin Panel Yes Yes
Batch Import/Export of Catalogs Yes Yes
Set Quantity Limitations to Products Yes Yes


Great online stores need to provide a myriad of unique items and a reliable system is required to sort them out quickly. What we love is that Magento allows unlimited email templates here, though WooCommerce isn’t far behind in catalog management.

SEO & Web Design Features

   Magento  Woocommerce
Features Magento WooCommerce
Meta Information Management Yes Yes
Product Count Removal Yes No
URL Rewrite Controls Yes Yes
Google Sitemap Generation/Creation Yes Yes
Built-In Blog No Yes
Complete Control over Search Friendly URLs Yes No


Best SEO practices are vital for any online business, and it seems that both platforms have all the bases covered. However, Magento has a consistent track record of offering pretty much what every business needs.

Analytics & Reporting Features

   Magento  Woocommerce
Features Magento WooCommerce
Top Products Sold Yes Yes
Products with the Highest Views Yes Yes
Order Abandonment Yes Yes
Tax Reports Yes Yes
Sales Summary Reports (Total Sales & Returns) Yes Yes
Business Overview Yes Yes
Integrated with Google Analytics Yes Yes


The information in these reports is vital to any businesses that are running eCommerce stores. Both platforms have strong analytics and reporting features so we have to call a deuce here.

Final Verdict

One of the many WordPress plugins under WooThemes, WooCommerce is beneficial for new startups that want to build their first eCommerce website using WordPress. This platform allows newcomers to exercise a substantial amount of flexibility with their products, without requiring too much technical knowledge on their end.

Magento is more suitable for bigger businesses that have been around for some time. Large businesses require a Content Management System that is tried and tested, and Magento’s SEO friendliness is evident from the moment a user adds a product, for example generating meta titles and descriptions without needing any additional plugin.

Research shows that Magento has nearly 27% of the market share among all the eCommerce platforms while WooCommerce’s share is less than 10%. In line with the statistics, we will say that it’s a safer bet to go with Magento, and if you need Magento development services, you won’t have a hard time finding them!

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