Shopping Cart Comparison: Magento vs. WooCommerce

Chad Faith
Chad Faith

Director of Content

Shopping Cart Comparison: Magento vs. WooCommerce

Magento is a powerful open source shopping cart system, and a majority of its essential functions are set in the style of a multi-store. It is perfect for brands that want to distinguish their sites from their competitors. WooCommerce is a free eCommerce plugin for WordPress. It is also open source and suitable for any small to large-sized online merchants that prefer to work with WordPress.

Both Magento and WooCommerce offer flexible admin panel features to ensure that business owners can stay on top when it comes to providing quality customer service. Let’s take a look to see how both shopping carts compare when put head to head:

Top Websites Powered

 Magento Woocommerce
Notable Sites Using MagentoNotable Sites Using WooCommerce
FordJ. Hornig
SamsungPorter & York
LenovoCupcake Studio

Magento is highly popular with big international brands as it has rich eCommerce capabilities.  Multi-national brands or companies that use WooCommerce are currently a rare find.

Shopping Cart Features

Magento Woocommerce
Standalone PlatformYesNo
Address validationYesNo
Personalize & create optional add-onYesYes
Order Bar codesYesYes
Auto complete ordersYesYes
Stripe payment integrationYesYes
Xero integrationYesYes
Product gallery sliderYesYes
Mix-panel installationYesYes
Order update notifications via SMSYesYes
Australia PostYesYes
Customize product tabsYesYes
Product search extensionYesYes
Drop ShippingYesYes
Checkout field editorYesYes
Splash Pop upYesYes
Bulk add variations to cartYesYes
Product DocumentationYesYes
PDF InvoicesYesYes
Product DocumentationYesYes

A major difference between the two is that Magento is a complete platform with an advanced functional and structural framework. WooCommerce is only a plugin that can only be installed on certain CMS systems. However, WooCommerce is comparable to Magento when it comes to shopping cart features that matter.

General Management Features

  Magento Woocommerce
Multiple Website & Store ViewsYesNo
Integrated with Google Website OptimizerYesYes
Content Management System (CMS) EnabledYesYes
Online Customer Groups ManagementYesYes
Customizable Website Design And StylesYesYes
Web Services API for Easy Integration with Third-Party ApplicationYesYes
Assignment of Roles & PermissionsYesYes
Select/Control/Share Info Across Multiple Online StoresYesYes

Both platforms offer a plethora of features when general management is involved. The main difference between the two is that Magento is the only one that offers multiple store views from a single location.

Product Browsing Features

  Magento Woocommerce
Layered NavigationYesNo
Product Listing (Grid or List Format)YesYes
Product ReviewsYesYes
Filter by Product TagsYesYes
Popular Search Terms CloudYesYes
Recently Compared ProductsYesYes
Product Option SelectionYesYes
Multi-Tier PricingYesYes
Stock AvailabilityYesYes
Related Products RecommendationYesYes
Product Image Zoom-in CapabilityYesYes
Multiple Images Per ProductYesYes

Magento is slightly superior in terms of navigation as WooCommerce only allows users to select one attribute only for filtering purposes.

Marketing & Promotion Features

  Magento Woocommerce
View/Edit/Create/Fulfill Orders from Admin PanelYesYes
Order ManagementYesYes
Affiliate ProgramNoYes
Wish ListYesYes
On-Page Up Sell & Cross SellYesYes
New Items Promotion ToolYesYes
Recently Viewed ItemsYesYes
Customer Group PricingYesYes
Product BundlingYesYes
Multi-Tier PricingYesYes
Shipping Promotion ManagementYesYes
Landing Page Tools (with Access to Source Files)YesNo
Catalog Promo ControlsYesYes

Both platforms are great marketing tools to retain loyal and returning customers. If you want to edit important pages such as a landing page from a .CSV file, you should opt for Magento. However, if you want to install an affiliate program, then you should go with WooCommerce.

Catalog Management Features

  Magento Woocommerce
Unlimited Email TemplatesYesNo
Approve/Delete/Edit Product Tags & ReviewsYesYes
Tax Rate by Location/Product/CustomerYesYes
Digital ProductsYesYes
Virtual ProductsYesYes
Grouped ProductsYesYes
Integrated with Google BaseYesYes
Batch Product Updating from Admin PanelYesYes
Batch Import/Export of CatalogsYesYes
Set Quantity Limitations to ProductsYesYes

Great online stores need to provide a myriad of unique items and a reliable system is required to sort them out quickly. What we love is that Magento allows unlimited email templates here, though WooCommerce isn’t far behind in catalog management.

SEO & Web Design Features

  Magento Woocommerce
Meta Information ManagementYesYes
Product Count RemovalYesNo
URL Rewrite ControlsYesYes
Google Sitemap Generation/CreationYesYes
Built-In BlogNoYes
Complete Control over Search Friendly URLsYesNo

Best SEO practices are vital for any online business, and it seems that both platforms have all the bases covered. However, Magento has a consistent track record of offering pretty much what every business needs.

Analytics & Reporting Features

  Magento Woocommerce
Top Products SoldYesYes
Products with the Highest ViewsYesYes
Order AbandonmentYesYes
Tax ReportsYesYes
Sales Summary Reports (Total Sales & Returns)YesYes
Business OverviewYesYes
Integrated with Google AnalyticsYesYes

The information in these reports is vital to any businesses that are running eCommerce stores. Both platforms have strong analytics and reporting features so we have to call a deuce here.

Final Verdict

One of the many WordPress plugins under WooThemes, WooCommerce is beneficial for new startups that want to build their first eCommerce website using WordPress. This platform allows newcomers to exercise a substantial amount of flexibility with their products, without requiring too much technical knowledge on their end.

Magento is more suitable for bigger businesses that have been around for some time. Large businesses require a Content Management System that is tried and tested, and Magento’s SEO friendliness is evident from the moment a user adds a product, for example generating meta titles and descriptions without needing any additional plugin.

Research shows that Magento has nearly 27% of the market share among all the eCommerce platforms while WooCommerce’s share is less than 10%. In line with the statistics, we will say that it’s a safer bet to go with Magento, and if you need Magento development services, you won’t have a hard time finding them!