There is something magical about combining video advertising and remarketing together. For starters, each of these channels convert like crazy in their own rights. Put them together, voila – a match made in heaven! If you haven’t been marketing your business using video ads, you should start doing so. Today, video ads are effective for both Facebook and YouTube.
Regarding remarketing campaigns (if you’re still not familiar with this term), notice how you were searching for a sofa online, and all of a sudden, the rest of your internet keeps showing sofa-related ads? Think about this – when your ads are no longer still images, they tend to be more eye-catching. Let’s find out how you can elevate your remarketing campaign to the next level.
Why You Should be Setting up Remarketing Campaigns for Your YouTube Ads
Today, remarketing is still an excellent tool to remind people of your remarkable service or product as well as deepen relationships with potential clients. Check out below why you should be setting remarketing campaigns to strengthen your PPC game.
You get a second chance
At what? Reconnecting with website visitors, of course. Nearly 97% of them actually leave an online store without converting. What’s more, today’s Internet is overloaded with content and it is pretty difficult to keep someone’s attention. Remarketing gives you the opportunity to capture their contact information or make a sale again.
It is results-driven
Remarketing helps maximize ROI and the results are simply amazing. Individuals who have already visited your website are more likely to be interested in the things you have offer than others who have never heard of you.
Easy to perform
You do not need a degree in rocket science to set up the things required for remarketing campaigns. After you are past that stage, your remarketing lists go on autopilot. While you are at it, don’t forget to installed a piece of code on your website that collects website cookies automatically. It’s going to make creating future remarketing lists a lot easier.
Take Your Baby Steps
Like we mentioned earlier, running successful remarketing campaigns is easy. All you need to do is to keep the following points in your head:
- Build brand awareness in a gradual manner. It takes time to build trust and relationships!
- Offer existing or returning customers discounts on select products,
- Offer a visitor who already visited a particular post a freebie.
- Remind those who visited your product pages that they have products in their basket.
- Keep running ads for your products to everyone that has visited your website.
You want to remind your visitors and customers, not annoy them. Hence, it’s important to be strategic in how you set this up.
If you prefer working with Facebook ads, you should note that there is a different piece of code. It is different from the pixel for Facebook Custom Audiences. To manage all your codes in one place, consider using the Google Tag Manager.