SEO Strategy Metrics That Can Elevate User Experience
Similar to other digital marketing services, there are many SEO metrics to look at to determine whether you are running an effective SEO campaign or not. Google Analytics and Google Search Console are two free platforms provided by Google to help guide you in measuring your optimizations.
Review the metrics below to help optimize your SEO strategy as well as user experience today!
Organic traffic is one of the main SEO metrics to measure because it is defined as traffic you acquire without having to pay for it. This metric also tells you how many users are visiting your site because of your SEO strategy. Inside Google Analytics you can visit organic traffic by going to Acquisition → All Traffic → Channels → Organic. You can also filter organic traffic users by elements such as landing page, demographic and more.
A key strategy for increasing your website’s SEO is through content marketing and attracting new keywords for your website. This goes hand in hand with the bounce rate because the bounce rate measures the amount of users who visit one page on your website and then leave after only viewing one page. It offers a lot of great insight to user experience and engagement. In regards to your SEO strategy, you should utilize the bounce rate to help ensure you are using relevant SEO-friendly keywords for your website plan.
Organic Impressions represent the number of times your site is displayed on a SERP. It is important to note that impressions do not distinguish between users. While other metrics allow you to gain more insight into how a user engages with your content or website, impressions are still important to track over time.
Page views is a similar metric to bounce rate. It provides useful insights into user experience on the site. In essence, they can give you an indication of how popular your pages are. When you combine page views with website and visitor data, it can help lead you to where improvements can be made regarding call to actions, engagement or content optimization.
Google Analytics allows you to set up custom goals in order to track events you consider to be important and can deliver valuable conversions. When it comes to SEO, it is important to be able to track your lead conversions over time so that you can compare historical data in the future. While Google Analytics allows you to track revenue, click-to-call and form submissions, there are other platforms out there that help you dive deeper into your leads. For example, Dialogtech is used to track call recordings and to measure the quality of your leads over time through recordings.
In the world of SEO that features changing digital marketing trends, it is important to truly understand the data you are collecting from your website. Once you have a better understanding of these metrics, it will help guide your future strategy toward SEO success.