These days, in order for a website to be seen, it’s not enough for it to just look aesthetic. While a colorful website design may draw in visitors, it must generate leads and keep visitors’ attention. Whether a visitor is browsing the web or is looking for specific information about a product or a service, they will leave the page if they cannot instantly find what they need.
Below are 5 steps you should follow to make your website more user-friendly:
1) A Catchy Headline is Key
As an avid reader, I know I shouldn’t judge a book by its cover. But as a website visitor, if I’m searching for something particular, I don’t want to look beyond a dull headline because I would assume that the subsequent information won’t be useful or interesting.
As this is probably the first thing that will appear on a website, the headline should be catchy and influential. It should be large enough to make a bold statement and intriguing enough to keep visitors scrolling for more.
2) Make Your Call-to-Action Visible
Two things to keep in mind for when revamping your CTA: 1) Don’t smack your visitors in the face with it, prompting them to seek an escape route. 2) Alternatively, don’t hide it in the tabs of your homepage, so your visitors would have to close the page and search elsewhere.
In order to get visitors to click, strategically place your CTA so that it can be seen within the first 3-5 seconds of the homepage. That’s all the time I need to invest before I decide whether I want to stay on the page or move onto the next hit on Google.
3) Trim Your Content
If your website is getting overlooked, it could be because visitors feel like they’re bombarded by the vast amount of content on the homepage. While content is one of, if not the most important aspect of a website, it cannot outright dominate the homepage.
Trim the content on your homepage to only include the most important information and save the rest for the pages. If the visitor likes what they read, they will come across the other information when they browse further.
4) Make Your Brand Prominent
While your website can look great, it is ineffective if visitors can’t associate something specific to your business. If I’m looking at a business’s website for certain products or services, I want a business I know I can trust. Having a brand doesn’t necessarily mean it has to be a well-known or luxury brand. But the brand must be memorable enough for visitors to link your products and services to your business.
Your unique logo should be placed in strategic spots around your website, and your homepage should reflect that you are always staying true to your brand.
5) Double Check Everything
Before finalizing your update, skim through your homepage. Does any of the content look convoluted or clustered? Are you missing any important information that you want visitors to initially see?
Also if needed, try rearranging and reorganizing your website. Sometimes moving things around can make it look better than the original version. Ensure that everything is at its best, and you’re sure to see results.
It’s possible for a homepage to look appealing and be easy to navigate. Sometimes it requires just taking a closer look. If you feel like you’ve looked at your website too much, have a family member or friend check it out. Following these simple steps is sure to generate traffic to your website!