Remodeling Custom Website Design: SmartSites Launches New Website for Hammond Design Build

A strong online presence is essential for companies in the home remodeling industry. From showcasing project galleries to generating qualified leads, a well-designed website helps businesses communicate craftsmanship, professionalism, and trust.

SmartSites recently partnered with Hammond Design Build to deliver a completely refreshed online experience. The project focused on creating a modern, conversion-focused remodeling custom website design that accurately reflects the company’s upscale brand and high-quality work.

The result is a beautifully redesigned remodeling contractor website that highlights Hammond Design Build’s expertise in kitchen, bath, and full home remodeling services while improving usability, branding, and SEO performance.

About Hammond Design Build

Hammond Design Build is a full-service remodeling company serving homeowners throughout the Portland, Oregon area. The team specializes in kitchen and bathroom renovations as well as interior remodeling projects, guiding clients through every phase of the process, from design and product selection to project management and construction.

With more than 20 years of experience, the company is known for integrity, craftsmanship, and a commitment to delivering personalized remodeling solutions that align with each homeowner’s vision and lifestyle.

Their design-build approach ensures that every project is carefully planned and executed, creating beautiful spaces that combine functionality with timeless style.

The Challenge

Before working with SmartSites, Hammond Design Build’s website did not fully reflect the quality and sophistication of the company’s work.

While the existing site provided basic information about their services, it lacked the visual impact and conversion-focused structure needed to compete in today’s digital landscape. Additionally, limitations within the theme framework created challenges when trying to present the brand’s premium identity and project portfolio.

The primary goals for the project included:

• Creating a modern remodeling website design that aligns with the company’s upscale brand
• Showcasing project photography and craftsmanship in a more compelling way
• Improving the site’s overall user experience and navigation
• Optimizing the site for search engines with targeted remodeling contractor website design keywords
• Increasing lead generation through improved calls-to-action and conversion elements

These objectives required a complete redesign that balanced aesthetics, performance, and SEO.

The Solution: A Custom Remodeling Website Design

SmartSites worked closely with the Hammond Design Build team to develop a fully refreshed remodeling website design that better represents their expertise and professionalism.

Despite initial theme restrictions, our team implemented customizations that allowed us to overcome structural limitations and create a polished, high-performing website.

Key improvements included:

Custom Branded Visual Design

The new website features a fully customized visual style designed to match the company’s upscale remodeling brand. Clean layouts, modern typography, and high-quality imagery help highlight the beauty of Hammond Design Build’s work while reinforcing credibility.

Enhanced Project Showcase

Because remodeling projects are highly visual, the site was structured to highlight project galleries and design details. Visitors can easily explore completed kitchens, bathrooms, and home renovations, helping potential clients visualize the quality of craftsmanship they can expect.

Conversion-Focused Structure

The website was built with lead generation in mind. Strategic calls-to-action, clear service explanations, and streamlined navigation make it easier for visitors to request consultations and begin their remodeling journey.

SEO-Optimized Architecture

SmartSites also optimized the site with strong SEO foundations, including strategic keyword placement for terms such as remodeling website design and remodeling contractor website. These optimizations help the site rank better in search engines and attract homeowners actively searching for remodeling services.

Client Feedback

The Hammond Design Build team was very pleased with the final result. The redesigned website captures the company’s upscale brand identity and showcases their remodeling work in a more visually compelling way.

Throughout the project, SmartSites collaborated closely with the client to address theme limitations and customize the site to meet their expectations. The final website reflects the quality of Hammond Design Build’s craftsmanship while presenting their services and portfolio in a way that supports both branding and lead generation.

The Result

The new Hammond Design Build website now serves as a powerful marketing tool that supports both branding and lead generation.

By combining thoughtful design, SEO best practices, and user-friendly functionality, SmartSites created a remodeling contractor website design that positions the company for continued growth in a competitive home remodeling market.

The refreshed site now allows Hammond Design Build to:

• Showcase their craftsmanship and remodeling portfolio more effectively
• Strengthen their online brand presence
• Improve search visibility for remodeling-related keywords
• Generate more qualified inquiries from homeowners

If your company is looking to elevate its online presence with a professional remodeling website design, SmartSites can help.

Explore our web design services or learn more about our industry-specific website design expertise to see how we help businesses grow online.