Familiarizing yourself with the following 2017 SEO trends will help you stay one step ahead of your competitors. Search engines, big or small, are changing. You have to tweak your SEO and content strategy before your opponents do what needs to be done first! It isn’t a myth that the SEO industry is always moving; it sure looks like 2017 will be an interesting year for SEO. Let’s find out what the 2017 SEO trends are:
Still Trending: Personal Digital Assistants Becoming More Sophisticated
The way people perform search queries is set to change in the not-so-distant future, 2017. Personal digital assistants or PDAs have become commonplace. It’s safe to say that many people have accept them as part of their lives. Whether it’s Cortana or Siri, these PDAs have made people’s lives simpler.
With that in mind, you could expect people to perform search queries via verbal and conversational means. When 2017 finally arrives – hey it’s less than a month away! – you may start seeing increased sophistication and diversification of these helpful features. This change can certainly be categorized as a positive one as new ranking opportunities will arise.
What’s Trending: Accelerated Mobile Pages Will Become More Popular
AMP stands for Accelerated Mobile Pages. It is an open-source protocol designed to allow webmasters to create pages that load almost instantly on mobile devices. The protocol also helps sites to load up to four times faster whilst using eight times less data. If you have already started switching over to AMPs, Google has already started to favor your site too. Site owners who are interested about switching to AMPs can note that their site will gain visibility in a carousel and a small lightning bolt will be displayed to indicate their AMP status. Brands are encouraged to start taking advantage of this option!
What’s Trending: The Rise of Machine Learning and its Effects
Google RankBrain is an algorithm learning artificial intelligence system used by Google. This led to the advancement of algorithmic machine learning. What’s more, there are extensions of Google Hummingbird functions that enable machines to figure out how users phrase their conversational queries. In 2017, Google may start releasing more machine learning updates; in areas such as marketing automation and data interpretation.
Still Trending: The End of Fluff Content and the Start of Dense Content
The expiry date of fluff content is certainly closing in as 2017 arrives; everyone is getting increasingly sick of reading them over and over again. That’s why you need to create dense content that is relevant and useful. What about bite-sized content? Aren’t they the stars of content marketing?
Oh yes, they are widely favored, no doubt. However, experts are seeing a surge in epic content. We are referring to comprehensive articles that cover a topic from all angles. You should keep in mind that it’s not all about the length; you need to provide as much information as possible within the smallest possible space. That’s what experts call dense, and it appeals to readers too!
Still Trending: Increased Emphasis on User Experience Optimization
The news about Google favoring sites that are properly optimized for mobile devices is widespread. In addition, user experience has always been important to SEO. If your visitors or users are enjoying their experience on your site, you have a shot at gaining more visibility in Search Engine Result Pages; prolonged time spent on your web pages is a good sign. Don’t be surprised to see an increased emphasis on user experience some time next year.