There is something out there that is more identifiable than your brand’s name. What is it? It is your brand’s logo and it plays a critical role in building your brand’s identity. When it comes to designing logos, simply adding a few random colors, using edgy fonts, or putting together fancy lines are not enough. The logo design process requires systematic planning and artistic inputs; one does not simply sit down and sketch a logo, and hope to accomplish the creation of an awesome-looking logo. It’s time to turn your key in the ignition, and start improving your logo design process in 2016.
Be Unique and Say No To Copying
This particular tip (yes, it’s one of those that are oft-said) is rarely followed. When you opt to be uniquely identifiable, your logo can rise to prominence. For this segment, let’s take Apple’s logo as an example. Before the fruit became widely recognized as an iconic logo, the apple was (still is) just your everyday healthy and chemical-free fruit that’s good to eat. After minimal tweaks, the otherwise dull-looking apple or mundane object was transformed into a logo that’s instantly recognized. The takeaway from this is that you have to think out of the box but not try too hard until your efforts become counterproductive.
Keeping It Simple Should Be Your Motto
Be simple and keep it simple! While this piece of advice is easy to remember, people still tend to overlook it. Designing logos should be more about testing your presentation sense and design insight; typography and illustration skills don’t make up the entire picture. If you look at Nike’s logo, the iconic tick, it does not even include a caption or the brand’s name. However, you still know the logo represents the Nike brand from the moment you set your eyes on it. If your logo is simple enough, you can use it on various forms of advertising media such as pamphlets, sign boards, and more. Simple logo designs are easier to identify and have a better chance at engaging your target audience.
Versatility Goes A Long Way
When you create a logo, you want to make sure it is versatile enough to allow it to achieve the popularity it needs. Yes, versatility is the name of the game. If your logo looks great on coffee mugs but does not fare as well on posters, it will never achieve the level of popularity you wished it enjoyed. With that in mind, you should make sure that your logo is not a slave to a limited color scheme. So how does one know if his or her logo is versatile? It should look good even if it is displayed in a set of colors that are not part of the original design, as well as in black and white.
Every Logo Should Have A Story To Tell
Your logo should be itching to tell a story. Transcend the limits of basic text, patterns of lines, and mere artworks so that you can unravel the deeper meaning behind your logo. If you are new to the logo-designing game, you should note that a good logo should have two stories to tell: one, the hidden one, and second, the obvious one. Astound your audience by making them exclaim: “Cool, I didn’t know that a simple logo could be so meaningful.” If they said something along those lines, you would know that they have acknowledged that your logo is not just a shallow piece of artwork but one that was created with meticulous ideology and deep thinking.