PPC Vs. CPC: How Are They Different From Each Other?

Clement Foo
Clement Foo

Digital Content Manager


When it comes to online advertising, PPC and CPC are two terms that you’ll probably come across a lot. And sure, they sound similar, but trust us, they’re not the same thing. In this article, we’re breaking down the differences between PPC and CPC so you can make an informed decision about which one is right for your business.

PPC: Pay-Per-Click Advertising

PPC advertising is a way for businesses to advertise online by paying a fee each time someone clicks on their ad. It’s like a bidding system – businesses bid on keywords that they think potential customers might use when searching for products or services that they offer. The ads with the highest bids for a particular keyword will show up first on search engines. The advertiser only pays when someone clicks on their ad.

One of the main benefits of PPC advertising is that it’s highly targeted. Advertisers can target specific keywords, locations, and demographics, making it easier to reach their desired audience. Plus, it’s super easy to track the return on investment (ROI) with PPC advertising. By tracking the number of clicks and conversions, businesses can quickly see if their PPC campaign is working and if they’re getting a good return on their investment.

CPC: Cost-Per-Click Advertising

CPC advertising is similar to PPC advertising in that businesses pay a fee each time someone clicks on their ad. But, the cost per click is determined by the publisher of the ad, not the advertiser. The publisher sets a fixed cost per click for each ad and the advertiser pays that amount each time their ad is clicked.

One of the main benefits of CPC advertising is that it’s more predictable for businesses. With PPC advertising, the cost per click can vary depending on the competition for a particular keyword. But with CPC advertising, the cost per click is fixed, making it easier for businesses to budget for their online advertising efforts. Plus, CPC advertising allows businesses to reach a wider audience as they’re not limited to targeting specific keywords.

Which One Should You Choose?

It really depends on your business’ needs and goals. If you’re looking for a highly targeted approach with the ability to track ROI, PPC advertising might be the way to go. But, if you’re looking for a more predictable cost and a wider reach, CPC advertising might be a better fit. In conclusion, PPC and CPC are two different online advertising models, each with their own advantages and disadvantages. It’s important to consider your advertising goals and budget before choosing between PPC and CPC advertising. With a clear understanding of these two models, you can make an informed decision about your online advertising strategy and maximize your ROI.