Plastic Surgery Website Gets A Cosmetic Makeover!
Director of Content
New York plastic surgery & laser center launches a revamped website with stellar help from industry-leading New Jersey digital marketing agency, SmartSites.
Thousands of amazing transformations have taken place under the expert hands of Dr. Scott Newman, MD, a celebrated New York board-certified plastic surgeon who has been voted Top NYC Plastic Surgeon for 17 consecutive years. Whether it’s through breast augmentation, men’s body contouring, mommy makeovers, or laser and medical spa procedures such as laser hair removal and injectable fillers, many customers have achieved their desired looks along with their newfound self-esteem as they strut out in style from Newman Plastic Surgery and Laser Center.
Having been featured in numerous high-profile publications such as New York Post and The New York Times, the man behind this acclaimed cosmetic surgery center isn’t a stranger to widespread news coverage in NYC. Dr. Newman is an award-winning plastic surgeon who is highly trained and affiliated with many respectable medical institutions.
Armed with an impeccable eye for beauty and balance and renowned for his nifty handwork, Dr. Newman is the surgeon of choice for both men and women seeking aesthetical perfection through cosmetic procedures. With his standing in the NYC plastic surgery circuit, it is only fitting that he has an equally aesthetically brilliant plastic surgery website to match his reputation!
That’s why SmartSites, a Paramus-based digital marketing agency who has excellent plastic surgery website design and online marketing experience, has tackled this project with utmost enthusiasm, and transformed the website with a soft color scheme that signifies an elegant and sophisticated brand as compared to the previously dark hued theme that has random colorful fonts.
Not only do we exercise our aesthetic expertise in performing the website redesign, we also deemed it important to rebrand the name of the surgery practice from the generically-termed Advanced Plastic Surgery & Laser Center to the exclusively-termed Newman Plastic Surgery & Laser Center to help the cosmetic surgery website get the most out of sound SEO practices.
We did not stop there though; in order to boost local searches for the practice, we make sure that all the four offices in Westchester, NY, Park Ave, NY, Long Island, NY, and Greenwich, CT respectively are prominently featured in the website header and footer.
Another key area we addressed is the use of apt images to support the work that Dr. Newman is doing. Given the nature of the business, showing photos of work is pertinent. However, nudity (i.e. breasts) is not allowed in Google AdWords. Because of the PPC marketing expertise that we have at SmartSites, we fully understand this. That’s why we implement a best-of-both-worlds solution which hides the nudity if a visitor comes from AdWords while allowing other visitors to see uncensored images.
What’s more, plastic surgery keywords are extremely competitive which mean they are expensive to advertise. SmartSites makes sure that we maximize the conversion rate optimization by pitching the Dr. Newman in the best way possible. That’s why you can easily spot how we utilize the sidebar and other web design elements to deliberately highlight the prowess of Dr. Newman. We also made sure that customer testimonials are well featured as they give a natural vote of confidence to the previous work Dr. Newman has done and showcase the high satisfaction levels of past clients.
If you want nothing but the best when it comes to aesthetic procedures, visit the psurgery.com and schedule a free initial consultation with Dr. Newman today!