Marketing ideas that grow real businesses.

Page 72 of 155. Data studies, playbooks and platform updates from our strategists.

Strategy3 min read· Jan 6, 2023

5 Digital Marketing Strategies For Accounting Firms To Consider

As the accounting industry becomes increasingly digital, accounting firms must adapt their marketing strategies to keep up with the times. Traditional marketing methods like print advertisements and cold calling simply aren't as…

Sam Chadson NgSam Chadson Ng · Director of Content

Strategy3 min read· Jan 3, 2023

5 Strategies To Tackle Digital Marketing For Hotel Businesses

Digital marketing is essential for hotel businesses looking to attract and retain guests in today's competitive marketplace. With the rise of online booking platforms and social media, it's more important than ever…

Chad FaithChad Faith · Director of Content

PPC3 min read· Dec 30, 2022

A Checklist For PPC Auditing

If you manage a Pay-Per-Click (PPC) ad campaign, it is important to review your performance potential in order to maximize your profits. This is where PPC auditing comes in. It can help…

Sam Chadson NgSam Chadson Ng · Director of Content

PPC4 min read· Dec 30, 2022

Advanced Campaign Tracking (Part II)

Most businesses are tracking campaign success through the Google Ads pixel. They can see form submissions, phone calls, and other events firing. While that’s a good first step, ultimately we prefer to…

Michael GuzmanMichael Guzman · Associate Director Of Enterprise PPC

PPC3 min read· Dec 27, 2022

10 Powerful Call-To Action Examples That Attract Clicks

A call-to-action (CTA) is a crucial element in any marketing campaign. It is a button, link, or phrase that prompts an immediate response from the audience, such as a click, sign-up, or…

Jolene LimJolene Lim · Associate Director of Content

SEO3 min read· Dec 23, 2022

6 Tips To Create An Audience Persona For Content Marketing

When it comes to creating killer content that truly resonates with your target audience, there's one thing you absolutely can't skip - crafting a detailed audience persona. But what exactly is an…

Sam Chadson NgSam Chadson Ng · Director of Content

SEO2 min read· Dec 21, 2022

5 Ways To Avoid Keyword Stuffing Problems

Keyword stuffing is a black hat SEO technique that involves cramming as many keywords as possible into a website's content in an attempt to manipulate search engine rankings. This practice is not…

Chad FaithChad Faith · Director of Content