Marketing ideas that grow real businesses.

Page 45 of 155. Data studies, playbooks and platform updates from our strategists.

Email & SMS3 min read· Jul 1, 2024

5 Tips for Email List Management

List management is the process of maintaining a database in an Email Service Provider (ESP) to ensure optimal performance. A successful email marketing campaign strategy depends on list hygiene. To grow a…

Milfa MoituiMilfa Moitui · Email Marketing Specialist

PPC4 min read· Jun 26, 2024

Tips For Selecting Effective Google Ads Keywords

The keywords you choose decide who sees your Google Ads and how much each click costs. Pick well and your budget goes to people who are ready to buy. Pick poorly and…

Jolene LimJolene Lim · Associate Director of Content

PPC3 min read· Jun 13, 2024

A Guide To Managing Your Amazon Ads Effectively

Amazon has become a powerhouse for online advertising, offering various ad types to help businesses reach their target audience. Effective Amazon ads management is crucial for optimizing your advertising budget and achieving…

Jolene LimJolene Lim · Associate Director of Content

PPC4 min read· Jun 5, 2024

A Guide to Google Ads Quality Score: What You Need To Know

Google Ads Quality Score is a critical metric that impacts the effectiveness and cost-efficiency of your PPC campaigns. Understanding how it works can significantly enhance your advertising performance. Let’s uncover the different…

Chad FaithChad Faith · Director of Content