Marketing ideas that grow real businesses.

Page 44 of 155. Data studies, playbooks and platform updates from our strategists.

SEO3 min read· Jul 12, 2024

Embracing White Hat SEO Practices: 6 Things You Should Know

Adhering to white hat SEO practices is essential for long-term success. White hat SEO involves techniques that focus on a human audience and fully comply with search engine policies, unlike its counterpart,…

Sam Chadson NgSam Chadson Ng · Director of Content

SEO6 min read· Jul 11, 2024

Google Algorithm Changes: How It Affects Rankings

Google is all about the users before anything else. The Google algorithm changes aim to refine how search results are ranked and presented. These updates can significantly impact your overall SEO strategy…

Ima AkpabioIma Akpabio · Project Manager

Strategy5 min read· Jul 9, 2024

Essential Tips for Managing Your Business’s Online Reputation

Online reputation management (ORM) consists of strategies to influence and control how a business is perceived online. ORM procedures include monitoring online mentions, addressing negative reviews, promoting positive content, and engaging with…

Jared BellJared Bell · Senior Project Manager, Small Business Lead

PPC3 min read· Jul 9, 2024

Understanding Ad Rank In Online Advertising

Ad rank is a fundamental concept that determines where your advertisement appears on a search engine results page (SERP) or within a social media feed. This placement can significantly impact the visibility…

Jolene LimJolene Lim · Associate Director of Content

SEO5 min read· Jul 7, 2024

Why Is Having Duplicate Content An Issue For SEO?

SEO duplicate content refers to blocks of content that are identical or substantially similar and appear on more than one URL, either within the same site or across different domains. From Google’s…

Tori BiagiTori Biagi · Senior Project Manager

SEO3 min read· Jul 5, 2024

On-Page Vs. Off-Page SEO: A Comparison

When it comes to search engine optimization (SEO), understanding the distinct roles of on-page and off-page SEO is crucial for any digital marketer or website owner aiming to improve their site’s ranking.…

Sam Chadson NgSam Chadson Ng · Director of Content

SEO3 min read· Jul 3, 2024

Addressing Duplicate Content Issues: Causes And Solutions

Managing duplicate content is a critical aspect of maintaining a website's health and enhancing its search engine optimization (SEO) performance. Duplicate content refers to substantial blocks of content within or across domains…

Chad FaithChad Faith · Director of Content

Company news3 min read· Jul 1, 2024

Influencer Marketing on a Budget: Key Insights from Our Webinar

SmartSites and Lionize hosted an insightful webinar titled "Influence on a Budget: Building Successful Campaigns with Organic Social and Influencer Partnerships." Experts from both agencies shared their knowledge on leveraging social media…

Cassandra GoetheCassandra Goethe · Marketing Coordinator