Marketing ideas that grow real businesses.

Page 43 of 155. Data studies, playbooks and platform updates from our strategists.

SEO3 min read· Jul 30, 2024

Unveiling Black Hat SEO Tactics: What You Need To Know

The allure of quick gains can tempt some to adopt unethical practices known as black hat SEO. This term refers to the use of aggressive search engine optimization strategies that violate search…

Chad FaithChad Faith · Director of Content

Email & SMS3 min read· Jul 24, 2024

How to Build An Effective Email List: 7 Tips To Follow

Building an effective email list is a fundamental step for any business looking to strengthen its customer engagement and marketing outreach. A proper list offers a direct line of communication to your…

Sam Chadson NgSam Chadson Ng · Director of Content

Strategy3 min read· Jul 24, 2024

Insights from SmartSites and Shopify’s NYC Meetup

SmartSites and Shopify recently hosted an insightful event, “Proven Methods to Multiply Your Ecommerce Sales.” This workshop's main agenda included best practices for reaching the right users, managing first-party data, and enhancing…

Cassandra GoetheCassandra Goethe · Marketing Coordinator

SEO5 min read· Jul 22, 2024

How to Maintain SEO Rankings When Changing Domains or Removing Pages

Website owners face two critical decisions that can significantly impact their SEO (Search Engine Optimization) ranking: changing domains (website address) and removing web pages. While both actions can be necessary for various…

Luna SilvaLuna Silva · Senior Project Manager, Training Lead

PPC3 min read· Jul 22, 2024

Determining The Ideal Number Of Ad Groups per Campaign

When setting up a digital marketing campaign, one of the fundamental questions that often arises is "How many ad groups per campaign should we arrange?" This question is crucial as it impacts…

Chad FaithChad Faith · Director of Content

SEO3 min read· Jul 18, 2024

Exploring Off-Page SEO Techniques: Here’s Your Checklist

Off-page SEO is a crucial component of a holistic search engine optimization strategy. It involves all the actions taken outside of your own website to impact your rankings within search engine results…

Jolene LimJolene Lim · Associate Director of Content

SEO5 min read· Jul 18, 2024

Decoding The Role Of An SEO Manager

An SEO manager plays an essential role in helping a business reach its digital marketing goals, which often comes down to ranking higher in search results and being visible wherever customers look…

SmartSites team

Email & SMS3 min read· Jul 15, 2024

Understanding The Email Drip Campaign: What You Need To Know

Email marketing remains a crucial tool for connecting with customers and promoting sustained business growth. Among the various strategies employed, the drip campaign stands out as a highly effective method to engage…

Sam Chadson NgSam Chadson Ng · Director of Content