Google Ads management

Google Ads that turn searches into customers.

Search, Performance Max, Shopping, Local Services and YouTube ads, run by our in-house PPC team and judged by the calls, leads and sales they bring in. Every result shows in your own live Client Hub.

A Google Ads agency that delivers calls, leads and sales.

  • Connor O’Hanlon
  • Danielle Denman
  • Michael Guzman
  • Zach Everett
  • Matthew Potash
  • Richard Gedeon
  • Joel Eisenschmidt
  • Anthony Escobar
  • Stephanie Schwailik
  • Ashley Yaggie
  • Isaah Nabers
  • Will Cooley
  • Andrew Cave
  • Julian Garcia
  • Peter Rodriguez
  • Tanner Orner
  • Phylis Ballew
  • Michael Argento
  • Darius Nabers
  • Francis Canino
  • Dafne Nazar Antonelli
  • Trey Griffith
  • Meredith Walsh
  • Natalie Gil
  • Jesus Cunningham
  • Brittany Beckett
  • Dylan Lopez
  • Andrea Sepulveda
  • Emily Rivard
  • Matthew Prepis
  • Vaskar Nepal
  • Sergey Nechaev
  • Anita Kostadinov
  • Alex Melen
  • Michael Melen

Google Ads specialists judged on leads and sales.

Google Ads rewards the accounts that are managed closely. Our PPC analysts research the searches your customers actually make, build tightly themed Search, Performance Max and Shopping campaigns around them, and write ads that match each one, pointed at the page on your site that answers the search. Every week we cut the search terms that waste budget, adjust bids by device, location and time of day, and move spend toward the campaigns that bring in calls, forms and orders. Conversion tracking and call tracking are set up from day one, so every lead and sale is tied to the keyword and ad that produced it, and your Client Hub shows your spend, cost per lead and return on ad spend in plain language, updated every day.

Google Ads for your business, whatever you sell.

Every industry wins on Google in its own way. We know how yours does.

Home services Win the calls in your service area.

When a pipe bursts or the AC quits, people search Google and call one of the first businesses they see. Search ads and Local Services Ads put you there, limited to the towns you serve and the hours you answer the phone. We build campaigns around your services and service area, track every call back to the keyword that drove it, and keep the budget on the jobs worth the most to you.

Home services

The Google Ads formats we run, matched to how your customers buy.

Your next customer may find you in a Shopping carousel, a Google Guaranteed listing, a vehicle ad or a YouTube video, not only in search results. We run every one of these formats for clients today and build your mix around the ones that bring you customers. In the last three years alone we have set up Google Ads conversion tracking for 1,000+ advertisers.

Search Ads

Search ads put your business at the top of Google the moment someone types what you sell, and you pay only when they click. We build tightly themed campaigns around the searches that turn into calls, forms and sales, write ads for each, and cut the terms that waste budget every week. It is the core of almost every Google Ads account we manage.

Companies choose SmartSites for Google Ads

You’ll always know which Google Ads earn their budget.

See your spend next to the calls, forms and sales each campaign brought in, in plain language and updated every day.

  • Client Hub PPC report: clicks, impressions, click-through rate, cost, conversions and cost per conversion, with a monthly trend and per-account table
    PPC PerformanceSpend, clicks, conversions and cost per conversion for every account and campaign, with the monthly trend.
  • Client Hub Leads Overview report: every call, form and message in one list, leads per day, lead sources and time of day
    Leads OverviewEvery call, form and message in one list, de-duplicated across sources.
  • Client Hub Phone Calls report: call volume, talk time, recordings and AI call summaries with outcomes such as qualified, booked, missed and vendor pitch
    Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch.
  • Client Hub Form Submissions report: submissions, verified leads and junk, leads over time, and each lead with its source, UTM campaign and qualified flag
    Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one.
  • Client Hub Website Performance report: visits, conversions and conversion rate from GA4 by page and channel
    Website PerformanceWhich landing pages turn paid clicks into leads and sales, from GA4 in plain English.
  • Client Hub Local Services Ads Leads report: LSA calls and messages, cost per lead, charged and disputed leads, and an AI summary of each lead
    Local Services Ads LeadsGoogle Guaranteed calls and messages, cost per lead and what each customer wanted.

Google Ads questions, answered

A monthly management fee, plus your ad spend, which is paid straight to Google with your own card. Setup is free. You get a written proposal with the scope and fee before you sign. See PPC management for what the fee covers and the minimum ad budgets.

Everything it takes to turn Google searches into calls, leads and sales: keyword and competitor research, campaign and ad group structure, ad copy, bidding and budgets, and conversion and call tracking from day one. After launch, your analyst reviews search terms, adds negative keywords, adjusts bids by device, location and time of day, and moves budget toward the campaigns that bring in customers. Your Client Hub shows spend, leads and cost per lead at any time, and we meet at least once a month, more often if you like.

For most businesses whose customers search for what they sell, yes: your ad appears at the moment someone is looking, and you pay only when they click. Whether it pays for you depends on what a click costs in your market and what a customer is worth. Before you sign, we can audit your current account for free. If you are new to Google Ads, we pull click costs and expected leads for your industry instead, so you can judge the return before you spend anything.

Yes. We start with a full audit of the structure, tracking, search terms and spend, fix the problems first and keep what already works. Your account and its history stay with you, so nothing is lost in the switch. You can also request a free Google Ads audit before you decide.

We set up conversion tracking for forms, purchases and phone calls before your ads go live, and call tracking is included. Every lead is tied to the campaign and keyword that produced it, and your Client Hub shows spend, leads, cost per lead and revenue side by side. Setup usually takes about a week once we have access to your accounts.

Search, Performance Max, Shopping, Vehicle Listing Ads, Local Services Ads, Display, Demand Gen and YouTube. We build your mix around the formats that fit how your customers buy; see the formats we run.

Yes. SmartSites is a Google Partner, a status Google gives agencies that meet its standards for ad spend, performance and certified staff. Partner status gives our clients extra support from Google and early access to new ad formats.