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With thousands of Shopify apps to choose from, it can be hard to know where to start. Ecommerce keeps taking a bigger share of retail, which makes the space more competitive every year. Everyone is chasing the same shoppers, and it is your job to turn more of your visitors into customers through conversion rate optimization.
One simple way to lift sales is to use proven Shopify apps, like the ones that have worked for our clients. Here are two Shopify apps we have used to help ecommerce stores increase sales. App features and plans change, so check each app’s current listing before you install.
Recover and grow sales with Recart
Recart is a Shopify app built around automated customer messaging. It began as a Facebook Messenger marketing tool and has since moved to SMS, so you can run the same kinds of ecommerce flows you would run in email, such as welcome flows, abandoned checkout reminders and order delivery updates, on a channel with much more immediate attention. Pre-built templates make it easy to get started without building every flow from scratch.
These flows are intuitive and give you another channel for reaching shoppers who have already shown interest. Recart also offers options where a team helps you plan campaigns, which is useful if you do not have a dedicated marketer. As with any text messaging program, collect clear opt-in consent from subscribers before you send anything.
Optimize the customer purchase journey with Privy
Privy is an all-in-one Shopify app that does far more than most store owners realize. You can use welcome pop-ups, add-to-cart upsells and cart savers, and capture emails and phone numbers for follow-up. In one client engagement, Privy helped us reach a conversion rate of 27% among the visitors who interacted with its features, and it grew the client’s subscriber list so we could remarket in email, SMS and other channels. Results vary by store, so test and measure.
Privy is also user-friendly, with an easy interface that lets you get as detailed as you like at every step of the purchase journey. It is now part of Attentive, a leading SMS marketing platform, and continues to operate as a Shopify app.
When you combine Privy’s on-site conversion tools with its email and SMS features, it can turn more of your existing traffic into revenue. Pairing it with a messaging platform such as Recart means every subscriber you capture can be followed up automatically.
Match your apps to your biggest sales leak
Before you install anything, find where your store loses the most sales. If shoppers add items to their cart and leave, start with abandoned cart recovery. If you struggle to capture contact information, start with on-site offers and pop-ups. Add one app at a time, track the results and remove anything that is not helping, because too many apps can slow your store and clutter the experience.
Ready to increase your sales and take your store to the next level?
We have worked with both Recart and Privy as part of our ecommerce clients’ growth strategies. Schedule a consultation with SmartSites. We will get to know your business and see if we are a good fit to take your Shopify store to the next level.
“SmartSites tailored their work to suit my needs and accomplished the goals better than anyone I had contracted with in the past for my website.”
Angela MerloDigestive Health & Nutrition Center
