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Music SEO Ensures That Your Latest Singles Get The Airplay They Deserve

Clement Foo
Clement Foo

Digital Content Manager

Music SEO

Whether you are in the band or a solo musician, you have most probably been releasing albums and new singles in recent months but realizing they are not getting the airplay they deserve. This might be due to a low online presence. From promoting a new release to the selling of concert tickets to offering a variety of merchandise to your loyal fans, focusing on growing your online presence is important. For example, launching music SEO campaigns with the help of SEO professionals like SmartSites can help you increase your popularity significantly.

Search Engine Optimization for Musicians

Search Engine Optimization, also known as SEO, is the process of ensuring that your music is visible on major search engines such as Google, Bing, or Yahoo! If your album or single is optimized with a series of music SEO strategies, it will be ranked high among organic search results. This will allow your fans to search for your music content easily. 

Improving your online presence can seem like an intimidating task for most artists and bands. Therefore, let us get into the details and share with you on how you can implement these steps to optimize your online presence.

Use Relevant Keywords

Depending on what type of content you are intending to promote, it is essential to use the most relevant keywords that your fans might use to search. For instance, if you are releasing a single called “Black Sonic”, you might want to use key phrases such as “Latest Black Sonic Single”. Once you have decided on your key phrase, you can implement them onto your website, content, and meta description. Additionally, you can include synonyms of your key phrase that your fans are likely to search for.

Optimize Your Website for Music SEO

One of the major improvements that you should consider is to optimize your current website. If you do not own a website, you can always look for professional website developers like SmartSites. With a custom website design paired with music SEO campaigns, you will certainly see an increase in traffic, thus improving your online presence. Additionally, Google will prioritize your content from your official website compared to those who do not have their own website.

Priming your content is one way to optimize your website. For instance, you can update your website with current content such as recent releases, upcoming concerts or fan meets regularly so that Google can prioritize your unique content. 

Enhance Fan Interaction

Loyal fans are always looking for ways to engage with their favorite bands, artists, or music. Creating content to enhance fan interaction is important to optimize your music SEO as well as keyword searches. One way of improving your interaction with your fans is to write about interesting topics in your blog posts such as discussing your recent song or promote concert tickets giveaways. To acquire the best results, you can consider creating a new event page for every new release, concert tour, or merchandise.

Mobile Responsive

Today, research shows that 60% more people spend their time searching for music content on their mobile devices than on a desktop or a laptop. Furthermore, Google will favor those who make their content accessible on mobile devices. By ensuring that your website can be viewed on mobile devices, you are bound to see an increase in the search for your music content. You must, however, ensure that your information can be loaded quickly on mobile gadgets.

There are also several tools you can optimize your mobile platform such as creating an application for your recent album release or song. Android and Apple users can download your app through their mobile devices and get updated whenever they want.

Create Backlinks to Improve Music SEO Results

Creating backlinks can be a powerful method of improving the rankings of your website. By making guests posts on famous music websites or mentioning influencers on social media, it can help you improve your online presence in no time.

Create Social Media Accounts

As mentioned earlier, generating backlinks can optimize your online presence. Before even beginning that process, you will need to create social media accounts for yourself or your band and ensure that these accounts are updated regularly. Fans will always be keeping a lookout for trending and relevant hashtags on your account as well. With a social media account, you can promote your music and show off your personality to let your fans know more about you. 

Additionally, offering behind the scenes content about your music recordings, concerts or even your daily activity is one the best way to get your fan’s attention and interact with them. 

Create a YouTube Channel

Like social media, YouTube is another channel where you can express your personality and most importantly, upload your latest music video or showcase a preview of your latest single. Second to Google, YouTube has been increasing its popularity for music content for many years. 

Famous artists who possess strong online presence are typically well known for their music on YouTube. Fans will often look for new song releases and concert previews on their YouTube Channel. When fans notice that you have a YouTube channel, they can subscribe and follow your channel to keep themselves updated whenever there is new music content.

Furthermore, you can direct your YouTube visitors to your affiliated sites for concert tickets, albums downloads, or newest release. To optimize your YouTube content, you can combine different songs from your albums to create a playlist for your fans. This process can also help in your music SEO rankings.

Engage Professional Music SEO Companies

Now that you have this information and tips at hand, you can make it easier for your current and future fans to discover you and your content online easily.

Having the right music SEO campaigns and strategies is a long-term commitment that requires artists to ensure that their music content is consistent and updated regularly with current trends. It can, however, be a daunting task to implement such a wide variety of digital marketing strategies, especially if you are not tech-savvy. Fortunately, you can always engage digital marketing agencies like SmartSites to optimize your online presence.