How Much Does UX Matter To Marketing?
Director of Content
Also known as UX, user experience comprises multiple parts-in-motion that allow it to impact how users feel when they visit websites. Ideally, it should create a positive impact on one’s target audience. Positive UX should incorporate the following factors: design, navigation, functionality, usability, adaptability, and value. Without a positive UX design, you are essentially flushing your marketing efforts down the toilet. Let’s take a further look into how UX impacts your marketing strategies and goals.
The Mobile Factor
Today, both adults and teenagers are constantly glued to their phones. There is a high possibility that when they access your website, they are doing it through their smartphones. That’s why your website must be optimized for mobile. If you do not implement a responsive website design, your images and text will become distorted or do not appear at all. If this happens, information becomes difficult to find. Research has shown that people are more willing to return to a site when it’s optimized for mobile. In addition, they are also likely to purchase a service or product from the site when it is mobile-friendly. Sometimes, it is not just about the sales you get. Consumers tend to have a higher opinion of businesses that can provide a positive mobile experience.
The Design Factor
When you design a website, you can’t just simply toss in a few colors, which you think may appeal to your audience, and think it’s good to go. Your site’s design should be well-researched and thought out to determine what people respond positively to. After all, over 90% of design elements have the ability to make or break first impressions. Judgements of website credibility is also another factor that can be improved or destroyed by a website’s overall design. The design you choose in the end should lure visitors in without allowing them to sidetrack from your main content. They need to remember why they came to your site in the first place. Use aesthetically pleasing designs to grab their attention!
The Bounce Rate Factor
Does UX affect your site’s bounce rate? Of course, it does. With the right UX design, you can decrease bounce rates significantly for your site. How do professional sites achieve this? For example, you can consider adopting continuous scroll, ensure your web pages load in two seconds or less, avoid uploading images that will take too long to load, and more. It’s important to continuously strive to maintain a positive customer experience. Otherwise, your target consumers may end up doing business with a competitor.
The Return-on-Investment Factor
By investing in a worthwhile and strong UX strategy, you automatically increase your ROI. For every dollar invested in user experience, you can achieve approximately $100 in return. Now, that’s an ROI of over 9,000%! Just imagine how much returns you can yield over the course of 10 years, by being design-centric. Did you know how that over 80% of consumers are willing to pay more for a better customer experience? So, always listen to your fan base and try to incorporate their suggestions into your homepage design.