The period leading up to the holidays is a time when many people do a mad rush to purchase gifts for their loved ones. It is usually the largest consumer spending time of the year. Well, you know what? Many of these shoppers do not even know what they are shopping for! Since these shoppers do not know what they are looking for, it is an excellent opportunity to help them. One way to improve your holiday campaign and secure a successful holiday season is to tap on the power of Facebook ads. Here are some tips to leverage on Facebook marketing tools!
Your Facebook Ads and Posts Should Cater to Mobile Audiences
Today, most people shop on the go through their mobile devices. You want to make sure that your ads, landing pages, posts, etc., are optimized for it. You can use the Local Awareness feature to target potential customers that are near your brick-and-mortar business. The feature allows you to provide directions to your location right on their devices! While Facebook ad units such as canvas, carousel, slideshow, and video perform well on mobile, it is your due diligence to ensure that your content is also quick and easy to understand, and loads fast.
Use Facebook Live to Host Virtual Events
Facebook’s Live video broadcast feature’s popularity continues to grow as we speak. The feature allows users to effortlessly host virtual events – you can offer prizes, conduct a Q&A with your fans, play games, do random giveaways, and more. One of the key takeaways is that you can use it to pre-announce an upcoming event and bring together an audience ahead of time.
Establish an Emotional Connection via Content
People like to express their emotions when a story evokes varying feelings. That’s why Facebook added reactions, such as angry, cry, laugh, and love to the Like button. It is pertinent that you engage your target audience or existing fanbase by creating highly relatable, human-interest, and emotional content that will tug at your audience’s heartstrings. Do whatever it takes, ethically, to make them laugh, evoke sentiment, draw them in, and more. One more thing… people tend to go on Facebook to see what is happening in their friends’ lives. When you create ads or marketing posts, ensure that you are bringing joy to their day and enhancing their overall Facebook experience.
Feature Strong Visual Elements in Your Facebook Marketing Content
Facebook is a visual platform and that’s why you need to use images, animated GIFs, and videos to grab attention. When it gets closer to the end of the year, a user’s news feeds is usually flooded with holiday content. Experts recommend that you utilize motion to gain an advantage at capturing your audience’s attention during the holidays – get yourself in their line of sight.
Consider Retargeting Website Visitors
Remarketing allows you to remind your audience who you are, even when they are on another page. This is important because most people do not always make a purchase decision on the first visit. So, get on with using Facebook pixel and remarketing to people who have already visited your website. Start navigating Ads Manager > Pixels > Actions > View Pixel Code. You will need to copy and paste the code to your website. Keep in mind that someone spends two minutes on your site is a warmer prospect than someone who passed by your site for a mere 10 seconds.