Let’s Make A Toast To Wine SEO Done Right!
Director of Content
If you have a website for your winery business, will you automatically appear in search engine results pages? Unfortunately, that is not always the case. In order to make your website easier to search, it is pertinent that you allow Google to find your content, crawl it, get it indexed, and rank it. This is where SEO for wine businesses comes in. Find out how you can use wine SEO to improve your rankings in Google’s SERPs.
Get Authority Sites to Link Back to Your Website
In the world of Search Engine Optimization, an incoming hyperlink from one web page to another is called a backlink. Let’s say you are publishing a social media post, you should remember to include a link to a relevant page on your website like your latest wine list. If you have the habit of sending email newsletters, consider adding links to your events calendar, contact us page, About Us page, etc. For some businesses, they may have an ongoing B2B working arrangement. You could ask your partners to link back to your wine website. Just make sure that you offer to do the same for them!
Consistently Create Fresh Content
If you tend to update your winery website regularly and add new content, you increase the rate of Googlebot returning to check your site to ensure that it is fully indexed. One of the easiest ways to do this is to start a blog for your business. Do not worry as there are plenty of topics for you to write about. A good starting point is to identify problems that your consumers may be facing, and then elaborate the potential solutions you have in mind. If possible, do add other types of fresh content like original videos and photography as well.
Ensure that Your Online Business Listings are in a Tip-Top Condition
When filling up business listings, adding your business address and contact number are just the initial steps. You should maximize the listings by adding images of your wine, food, team members, winery, etc. In addition, write About Us descriptions and clearly explain why you are different from other wineries. If you have a business Twitter or Facebook account, be sure to link them to your website. It would be beneficial if you can also review your listings on a quarterly basis or twice a year, since new services may be offered, business hours change, etc.
Remember to Perform Keyword Research
When you are dealing with wine SEO, you have to also find out the phrases and words that mean the most to your users. By discovering the necessary keywords, you can better decide what kind of content to create and provide value for your clients. You can start by brainstorming all the words that are related to your winery. For example, wine glasses, cabernet sauvignon, merlot, etc., may be some of those keywords. The more keywords translate to having more opportunities to rank for these keywords in Google. Do take note of metrics such as cost-per-click (CPC) and search volume.
Enhance Your Site’s User Friendliness
Google tends to rank websites well if they are user friendly. This means you have to ensure that your site features fast load speed, multimedia elements, organized navigation, and more. You need to build your site in a way that allows visitors to find exactly what they are looking for without facing frustration. You may want to avoid boring your visitors with walls of text by taking them on a short video tour of your vineyard or other business facilities. If you do not have the resources for videos, consider creating infographics instead.