Legacy Home Care Launches A Visually Appealing And User-Friendly Website
Assistant Director of Content
SmartSites has worked with Legacy Home Care to create a website that reflects the values and commitment of this experienced team that specializes in in-home care for aging adults. The company wanted to revamp their old website and give it a “wow” factor – which the team at SmartSites was able to help them achieve.
Fully licensed, bonded and insured, Legacy Home Care is made up of a team of seasoned home care specialists who are committed to helping every aging adult remain living in the comfort of their own homes, if they so choose. Based in Minnesota, the team at Legacy Home Care is able to create a customized and flexible care plan to cater to every senior’s needs, both immediate and in the future. To this end, they focus on providing seniors with the assistance they need to remain as independent as possible at home.
Legacy Home Care’s new website has been designed in a way that makes it easy for prospective clients and their family members to browse through the services on offer and find out more about the team. We take a look at some aspects of the project that contributes to Legacy Home Care’s improved online presence
Custom WordPress Website Build
In order to create a website that belongs uniquely to Legacy Home Care and reflects their values adequately, custom WordPress website build was utilized. This allows for a meaningful web design that stands out from that of competitors to be implemented, on top of ensuring that all the necessary features are included. This includes several tabs at the top of the pages for users to navigate between services, resources, contact details and more information about the company
Website Redesign Makes it Visually Appealing
The new website is incredibly user-friendly and each inner page makes use of visually appealing graphics to draw attention to the services provided and highlight the positive impacts Legacy Home Care can make in the lives of senior clients and their loved ones. When it comes to website design, a positive first impression is everything.
Robust Customer Testimonial Categorization
One major change to Legacy Home Care’s website is the robust categorization of customer testimonials. Now, users can easily browse testimonials by attribute, allowing them to locate relevant information within a shorter turnaround time. When considering whether to engage a specific service, testimonials by existing customers can make a big difference.
SEO-Friendly Home Care Website
As an in-home care service provider, Legacy Home Care’s focus is on local SEO. Their new website leverages on location-specific keywords and service pages to ensure that it is easy to find on Google and other major search engines. Legacy Home Care services clients in 21 MN counties that encompass the greater Twin Cities metro area, St. Cloud and Southern Minnesota. This end, they make use of long-tail keywords and geotargeting to ensure that viewers belong to a demographic that are physically able to engage their services.
If you are interested in building a meaningfully designed website for your healthcare facility or provider, feel free to contact SmartSites today.