Lawn Care SEO Tips That Will Boost Your Business
Digital Content Manager
Whether your lawn care business concentrates on commercial or residential properties – or both – for higher search rankings, you should optimize your business website. More traffic will be generated to your website the higher it ranks for its target keywords. You’ll have an easier time attracting new customers thanks to this traffic and the growth of your lawn care business will be propelled upward.
But for higher search rankings, how do you optimize your lawn care website? We’re going to offer some lawncare SEO tips to help you do just that.
First things first, however, let’s talk about keywords.
Keywords and SEO’s
The first step in lawn care SEO (search engine optimization), is figuring out what your keywords will be. Your goal is to rank higher as a result of using these keywords. For lawn care/landscaping companies, target SEO keyword examples commonly include the following:
- Grass seeding services
- Weed control services
- Retaining wall installation
- Landscape irrigation
- Landscape installation
- Lawn maintenance
- Landscape design
- Lawn care
On their websites, what do you suppose the biggest mistake made by small businesses today is? It is the failure to create content that is fresh and new. Sure, running your lawn care business means that you have a busy schedule. It’s easy to overlook your website and the creation of new content. But it’s important. Your website will fail to appear in search results without fresh content for your visitors to enjoy.
Create content that is audience-relevant using your keywords as reference. For example, you could publish articles about the following:
- Managing Invasive Garden Weeds
- Various Types of Retaining Walls
- Getting The Grass to Grow Greener on YOUR Side of the Fence
- and more
This content will be crawled by search engines analyzing the context and words to determine your site’s ranking.
In Google’s ranking algorithm, it has used backlinks since the search engine’s early days. Search engines such as Google will view your site as a popular one if, related to landscaping and lawn care, you provide several backlinks from authoritative sources. This subsequently increases your rankings and your SEO value.
Do not, however, purchase backlinks. Your rankings, as a result, could be penalized because that’s against the terms outlined by Google. Rather, other sites should be encouraged to link back to your website. How do you do that? Share high-quality content on social media with your followers and prospective website visitors.
Name, Address, Phone Number Display (NAP)
Your information has to be out there so that people can contact you and contract your services. NAP refers to information on your website and includes your lawn care business name, the address of your headquarters, and your phone number. Behind links, this is the highest influencing local rankings signal. Search engines additionally crawl the NAP of your business, as with content, which helps you rank higher in local searches.
Pictures Say a Thousand Words
Everybody likes photos. Particularly in the lawn care and landscaping business, a fundamental component of a website is images. The more the better. Page views increase 94% when images are placed on web-based articles. You will struggle unnecessarily to climb search rankings and generate traffic if you don’t feature images on your website. When a visitor to your site is deciding whether or not they want to do business with you, pictures can make all the difference because landscaping and lawn care work is highly visual.
There is a way, however, to really optimize photos on your website. Utilize the following:
- File format choice is important. For landscaping work, photographs should be in JPEG file format. (Because of their small size, for buttons and screenshots, PNGs work better.)
- In the alt text attribute, each picture should be given a unique but short description.
- Before uploading them to your website, shrink the file size of your images. (More bandwidth is consumed by large files. This could lower your rankings on a site search and potentially slow down your site.)
Business Cards Must Contain Your URL
If someone told you that business cards are passé, they couldn’t have been more wrong. To attract new customers, they are an effective method where landscaping, lawn care, and other local businesses are concerned. They also assist in keeping the customers you already have.
As a new customer’s lawn care is completed, a business card should be handed to them. When lawn care services are needed the next time, all they have to do is pull out your business card and all the information as to how to contact you is listed right there in front of them. This should include the address of your website (your URL).
Still using business cards today are approximately 84% of companies. How many people save those cards? Approximately 65% of those receiving them. Those aren’t bad numbers.
Because you’re going to put your website address on your business cards, this will help generate visitors/traffic. That’s going to mean more local business. That equates to more money in your pocket.
Local web traffic is essential because, in your surrounding area, you typically have “local” users. The location from which a user accesses a website is noticed by search engines. This information is used in their ranking algorithm.
Let’s say that you have an NYC-based lawn care company serving NYC residents or companies. To surrounding residents, you hand out your business cards. Google and other search engines will see local traffic spike. For your company to rank for lawn care related searches initiated by NYC Internet users, this spike makes it much easier.
GMB – Google My Business Listings
Your lawn care company’s search engine visibility can be increased through the creation of a GMB (Google My Business) listing. These listings are displayed in Google properties such as Maps, Google Search, etc. and consist of local businesses. When you search for a local service or a local business like “lawn care”, at the very top, three GMB listings are displayed by Google. Additionally, to other lawn care businesses, there is also a link.
If this is somewhere that you want your lawn care company to show up, a GMB listing will need to be created. Your profile will need to be completed and consists of the following information:
- Operational hours
- The services you offer
- Some of your prices
- The address of your headquarters/office
- Phone number
- Website address (this helps your local search site ranking immeasurably)
Where lawn care and landscaping companies are concerned, this is just the tip of the iceberg as SEO tips and tricks go. To better make use of social media, websites, search engines, and other digital marketing tactics, you may choose to go with a professional company to, at least, get you started.
Work with SmartSites
Once you’re up and running on the Internet, you may feel better about continuing on your own. But if you need advice to get the ball rolling, contact us at SmartSites. We can help your website look great, stay secure and safe, offer fast loading, and can show you how to track your visitors. We’ll make sure that your site is optimized for search, managed easily, and offer you lots of ongoing support.
With the technology you need, we have the experience necessary. SmartSites will help you create the perfect website. It’s what we do! We have a passion for digital marketing that makes us one of the fastest growing companies around.
Contact us for more information.