What Kills Your Facebook Advertising?
Director of Content
Have you tried experimenting with Facebook advertising but didn’t get the results you were looking for? Well, don’t write it off as a waste of time and money just yet. You should find out what kills Facebook advertising campaigns and make sure you don’t make the same mistakes the next time round. Let’s find out more!
Your Facebook Advertising Campaign Fails to Offer a Compelling Value Proposition
To show your target audience how valuable your product or service is, and get them to take action, you have to write a compelling headline. Your headline should convey the benefits your viewers will gain from clicking through.
You have to be specific. And remember that you are limited to a display of 25 characters and you can’t afford to create a message that is ambiguous. Go ahead, ask yourself the following questions:
- Why should your readers care about what you have to say?
- What makes you stand out from your competitors?
- Can you promise to deliver anything to interested parties?
The core value proposition isn’t just about creating a catchy headline. Your message has to be communicated in a concise manner throughout the entire customer journey. You need to show that you have your target audience’s best interest at heart. Make sure they know that coming to your site was the right decision.
Your Facebook Advertising Campaign Has NOT Undergone an A/B Split Test
You can never be sure of what your customers want until you put your assumptions to the test. You need to perform rigorous testing to acquire real data that allows you to make rational decisions about what to focus on next; you can only improve from the things that you can measure. When it comes to Facebook advertising, testing is everything.
Test your copy. Test your image. Test your headline. Test everything more than once!
When you have performed adequate tests, you will know exactly what works and what doesn’t as well as the things that can or can’t be improved. You should note that A/B testing is an ongoing process and it should not be neglected at critical points of your campaign.
It is widely agreed that the creation of varying Facebook ads (all with the same intention) requires a significant amount of time and work. However, your hard work will definitely pay off as you will be getting more clicks and quality prospects. You will be glad that you have put in the extra effort.
Your Facebook Advertising Campaign Does NOT Have an Optimized Landing Page
Today, the attention spans of a majority of website visitors are getting shorter. In most cases, you only have the luxury of seven seconds to convince or captivate your target audience to make them want to stay on your site.
If you are not making every second count, the consequences are going to cost you big time. If you are running a PPC campaign that involves you paying a dollar for a click, and you lose prospects within the first seven seconds, it is much like paying $240 per hour for failing to engage visitors who clicked on your ads.
Fortunately, there are ways to avoid making such costly mistakes. Just remember that you need to deliver value, maximize your advertising efforts and funnel visitors to your landing page. You also need to build trust through gestures of goodwill. This softens up your prospects and makes it easier to close a sale.
Make your content seem like you are talking about your readers and address any pain points if possible. After they opt in, make an introductory offer (a low-cost offer) to your new subscribers. That’s how you start rolling, folks!