Twitter is a microblogging platform that allows users to send and receive short posts. A single tweet has a 140-character limit and may include links to relevant resources and websites. Individuals can create their own tweets or retweet information that has been published by others. Retweeting is one of the quickest and most efficient ways to share information to a large number of people. Today, Twitter has become an inherently visual platform, especially in the world of PPC advertising. If you need to create Twitter ads for clients, it is important to master these visuals to increase content visibility and attract followers. In addition, you will need to learn how to use the various Twitter ad formats, including:
Available Twitter Ad Formats
Twitter app cards are designed to drive both app engagement and encourage installations. This ad format allows users to present their apps and any supporting content in rich and interesting ways.
There are two main types of Twitter website cards, such as videos and images. This ad format allows business owners and brands to share creative, eye-catching content to drive visitors and potential customers to a landing page of their choice. To use a website card, simply create one in the app, attach it to a Tweet, and share it with one’s target audience.
Pre-roll videos are advertisements that belong to a content partner instead of the user. These ads can be played at the beginning of a video on Twitter.
If you have a great video that you must share or draw more attention to, consider launching a Promoted Video campaign on Twitter! It is easy and hassle-free.
Firstly, business owners create a regular Tweet with text and/or photos. Secondly, they have the choice of promoting that Tweet to boost its visibility and reach more people who are on Twitter.
Take Note of Creative Guidelines
Because each Twitter ad format has unique creative requirements, one must first understand these requirements before they can optimize the text and visual real estate. Getting these details right ensure that one can connect with their audiences more effectively. Remember that the typical length of Tweet copy is 280 characters max (includes supplemental copy). When it comes to using images, ensure that you adhere to maximum file sizes, recommended aspect ratio specs, as well as width and height requirements.
Before you use videos, it is also a good idea to read through the Agency Playbook for Twitter Ads. To allow your videos to stand out on busy mobile devices, you must follow their file size and length limitations. For example, videos should run between six and 15 seconds and needs to be straight to the point.
By understanding how to make each Twitter ad format looks its best, you may streamline the path toward helping clients achieve their goals on this amazing platform. At SmartSites, our team can help optimize and manage your Twitter advertising campaigns. Feel free to contact us for more information!