Internet Advertising Tips For Garage Door Companies
Sam Chadson Ng
Assistant Director of Content
In today’s digital world, the internet is an important source of garage door marketing. Regardless of whether you are hoping to pull in more leads, expand your brand awareness, or achieve more income, internet advertising can help. You might be wondering which online marketing strategies can offer you the most of your value? Furthermore, how do you go about looking for a reliable marketing company to promote your garage door services?
On this page, you will discover and learn some of the best Internet advertising for garage door companies like yours, and gain advice on how to engage a trustworthy digital marketing agency for your garage door organization.
If you are in the marketing of building a customized garage door marketing strategy for your business, SmartSites is ready to help! With more than a million leads generated for numerous businesses across the U.S, we are the top digital marketing choice for garage door companies.
Garage Door Marketing Strategy
Internet marketing strategy does not simply comprise of a few simple steps; in fact, you will require numerous channels to work together to ensure an effective online presence for your garage door business. Here are some of the best internet advertising for garage door companies you can consider looking at.
SEO (Search Engine Optimization)
SEO, also known as search engine optimization, is recognized as one the most beneficial marketing strategy that allows your clients to discover you when they search for you online. SEO is essential as most online shoppers today will use major search engines like Google to seek their desired products and services such as garage door services.
SEO aims to improve your website to ensure that your online business page can rank higher in search engine results page when key phrases or keywords related to your company are being searched online. When your garage door services appear on the top or first page of major search engines, you are bound to pull in your targeted audience. Additionally, recent studies show that more than 70% of online searchers do not click past the first page of search results. With that said, it is even more important to apply SEO strategies to ensure that your garage business page shows up on the first page.
Keyword Research and Optimization
SEO requires a variety of methods such as keyword research, optimization, content development, and more. These procedures will certainly boost your website rank for searches that are related to your garage services.
- Keyword research – Researching and selecting the right keywords for your industry is extremely important. For instance, during keyword research, you may realize that most of your potential clients might search for common key phrases or keywords like “garage door installation”, or “garage door repair”. Your competitors, however, might have already targeted the mentioned keywords. For that reason, you could tweak your key phrase a little and add in your business location such as “garage door repair in California”. This will allow your page to rank easier.
- Content creation – Creating content for your online platform such as developing written articles for blogs or guides can attract your target audience to your website. Written content can include anything from “Tips to maintain your garage door”, or “Why homeowners should purchase your garage doors”. Guides, tips, or specific content can allow you to fully elaborate on related topics; offering garage door owners a free resource to help them with their garage door issues or upgrades. When online readers browse these resources online, they may view your company as an authority in the garage door industry, thus, increasing your online presence and reliability as a trusted garage door services provider.
- Infographics – One of the best internet advertising for garage door companies is to share crucial information with your clients in an engaging and fun way! Whether you are planning to share your services on social media platforms, or in newsletters, having infographics is certainly a great option to separate long content on your website pages.
- Backlinks – Backlink profile is another way of optimizing your garage door business website and increase your site’s rankings in major search results. Links that you obtain from other websites are known as backlinks. These backlinks will allow major search engines like Google to view your website as an authority in your industry when you feature other high-authority websites to your own platform.
As your organization continues to publish written content, optimize keywords, and earn various links from reliable websites that are related to your industry, you will see a significant increase in results and ranking over time. The above marketing tips are great options to increase your overall business presence online, and if you would like to learn more about internet advertising for garage door companies, be sure to check out our work at SmartSites.
PPC is an advertising strategy that allows you to promote your garage door services or company in search engine results. One of the most popular platforms for PPC is Google Ads. Pay-per-click works in a way where you bid for keywords you are planning to advertise or rank for. If your keyword is among the highest bid, your desired ad will be at the top of the search engine, ranking above all normal search results.
Let us share with you an example. For instance, you are looking to run an ad that requires a targeted keyword such as “paint garage door” that bids at 40 cents per click. When online viewers search for the associated keywords, Google will decide which the highest bidder for that keyword. If 40 cents per click is the highest bid, your ad will appear at the top of search results.
So, does it mean that you will have to pay 40 cents for each advertisement that is shown to user? During a PPC campaign, you will only be charged your bid amount when a searcher clicks on your ad. They will then be taken to your company’s website where they can view your services or purchase a product. PPC offers an extremely affordable and versatile way of internet advertising for garage door companies as business owners can choose how much they are willing to pay.
Finally, an important factor that contributes to the expansion of your online presence is an effective and appealing website design. Having a professional company like SmartSites to develop a customized website for your garage business is one of the best internet advertising for garage door companies.
Most business owners might think that having a simple website is adequate for a successful online presence. You must, however, recognize that your website can reflect your company’s image and contribute the first impression of your brand to your potential consumers. Therefore, by having a well-designed website, online visitors can navigate easily around your online platform and find what they need. Additionally, a professional website can increase your company’s credentials, showcasing reliability and quality. If your website is not done properly, chances are that online viewers may shy away from your site and move on to other web platforms.
Here are some tips to having an effective website for your garage door services:
- Focus on quality, design, and organization of your website so that when potential customers visit your site, they are more likely to stay longer and engage your services.
- Ensure that your website is easy to navigate, allowing site visitors to look for what they need quickly and easily.
- Increase the aesthetic appeal of your website such as adding in a variety of color palate, creative visuals, useful videos, and more. Today, most online consumers tend to make quick judgements about a company just by looking at the overall design of a website. Therefore, having aesthetic elements can either make or break your online presence.
Get Started with SmartSites
With numerous digital marketing companies to choose from, selecting the right company for your garage business can be challenge. At SmartSites, we work closely with our clients and take the time to understand your company’s goals and requirements. Our team of marketing experts will determine the best internet advertising for garage door companies and offer customized plans according to your requirements. As your garage door marketing partner, SmartSites will provide a plethora of professional marketing services such SEO, PPC, and website design while offering results-driven strategy and more. If you are running a garage door business and is looking to expand your company and promote your services, SmartSites is the agency for you!