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260 reviewsData studies, playbooks and platform updates from the strategists running SEO, PPC, social and email for 2,000+ businesses.
SEO8 min read
Generative engine optimization for car dealers: what actually gets a dealership cited by ChatGPT and AI Overviews, with SmartSites' first-party data.
Alex MelenCo-Founder
SEO4 min read· Oct 19, 2026
Journalism only works when the story reaches the right search results. Matching an article angle to search intent, choosing exact keywords, and writing clear headlines can improve discovery without weakening editorial standards.…
Siti Anis Esa · Senior Digital Content Manager
PPC13 min read· Oct 19, 2026
Cyber Five returned 8.41x across 113 store accounts, on more buyers and bigger baskets, with the ROAS lift coming from the baskets. Twelve months of data on how big the season really…
Zach Everett · Associate Director Of Ecommerce PPC
Strategy5 min read· Oct 16, 2026
We compared 18 car dealers running Connected TV with 12 that don't. Same 18% traffic decline, but the CTV dealers grew direct visits 17% while the others lost 10%.
Alex Melen · Co-Founder
AI search15 min read· Oct 16, 2026
AI-assistant visits to our clients nearly doubled in a year, and those visitors convert better than visitors from Google. Here are the 25 AI search numbers that matter, from our own accounts…
Michael Melen · Co-Founder
Web design4 min read· Oct 15, 2026
Poor page speed, messy code, weak SEO, browser issues, security gaps, and bad user experience can quietly drag down a website. They frustrate visitors, make maintenance harder, and weaken search visibility. SmartSites…
Sam Chadson Ng · Director of Content
Email & SMS11 min read· Oct 14, 2026
The Black Friday email calendar we run, from September list growth to the December shift, built on what last year's sale week returned: 2.5 times the sends, 3.35 times the revenue, more…
Ashley Ismailovski · Director of Email Marketing
Web design4 min read· Oct 13, 2026
A good web design package puts design, development, and technical setup under one agreement. Most include concept work, a fixed number of revisions, responsive coding, CMS installation, and basic on-page SEO. Many…
Chad Faith · Director of Content
SEO13 min read· Oct 12, 2026
Automotive SEO benchmarks from 69 car dealerships: where organic traffic comes from, which pages lost their clicks to AI Overviews, why domain rating is a floor rather than a ladder, how reviews…
Alex Melen · Co-Founder
Social5 min read· Oct 9, 2026
Organic social media marketing grows reach by earning attention rather than buying it. Brands need to know who they are speaking to, choose the right platforms, and publish content people actually want…
Siti Anis Esa · Senior Digital Content Manager
