Social media management
Social media marketing people stop and watch.
Scroll-stopping posts, reels and graphics, community management and boosted posts on Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest and X, made by our own social team and measured in reach, followers and leads.
★★★★★★★★★★ 4.9 average from 80+ reviews that mention our social media workA social media agency that grows your following and your leads.
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“We worked together on ads for Facebook and gained sales for the holidays that I didn't do last season.”
Randi Ford, Randi Ford Art
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“They were professional, responsive, and delivered high-quality Facebook ads that generated real results.”
Phil Fernandez, Ignite Realty Group
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“From the first phone call through our continued work together on social media, they’ve exceeded my expectations.”
Ilan Fulop, Rockville Interiors
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“We are very happy to have her as our social media contact!”
Vera Abramova, Laser & Skin Surgery Center
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“He is pleasant to work with, is very responsive, and understands our brand and intention.”
Carmen V. S., Henningsen Injury Attorneys
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“Pumpkin Preschool Early Learning Centers has been working with SmartSites as we relaunch a new website and social media platform.”
Nick Pond, Pumpkin Preschool
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“We've since quickly expanded their role to include social media marketing, SEO, and site updates.”
Vladimir Byhovsky, Studio Esthetique
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“My website drives in thousands of views every month and my social media presence has grown 400% month over month.”
Robert Cattani, Clean Cans NY
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“Social media engagement is around 90 interactions per post.”
Mitch Hunt, Essential Electric Supply
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“SmartSites has revolutionized our social media in just a few short months.”
Kristen Hanson, Simple Surrogacy
“When we started, we had little to no presence—now, thanks to her, we’re growing steadily with engaging, professional, and creative content.”
Karisma Mishra, Zero Waste Solutions
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“SmartSites managed our posting across four platforms Facebook, Instagram, X, and TikTok. They kept analysis of which post did better and posted during prime hours.”
Daquan Blackwood, Featrrr
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“They strategically timed our posts to maximize reach and engagement, ensuring our content reached the right audience at the right time.”
Chandler Isaksen, Manahawkin Kia
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“She and her team manage our company's social media accounts and consistently bring great ideas and creative designs to the table.”
Ashley Noville, Innovative Roofing
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“She has drastically improved our company's social media marketing.”
Spencer Ammen, Filamatrix
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“Their insights and strategies have been key to helping us connect with prospects and convert them into clients.”
Carrie Bergman, Rush Tax Resolution
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“The content and captions are always very well done.”
Jacquelyn R., JK Dressage
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“SmartSites has improved our social media ads based on useful metrics and ad spend.”
Gary Davis, San Juan Rodworks
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“We worked together on ads for Facebook and gained sales for the holidays that I didn't do last season.”
Randi Ford, Randi Ford Art
-
“They were professional, responsive, and delivered high-quality Facebook ads that generated real results.”
Phil Fernandez, Ignite Realty Group
-
“From the first phone call through our continued work together on social media, they’ve exceeded my expectations.”
Ilan Fulop, Rockville Interiors
-
“We are very happy to have her as our social media contact!”
Vera Abramova, Laser & Skin Surgery Center
-
“He is pleasant to work with, is very responsive, and understands our brand and intention.”
Carmen V. S., Henningsen Injury Attorneys
-
“Pumpkin Preschool Early Learning Centers has been working with SmartSites as we relaunch a new website and social media platform.”
Nick Pond, Pumpkin Preschool
-
“We've since quickly expanded their role to include social media marketing, SEO, and site updates.”
Vladimir Byhovsky, Studio Esthetique
-
“My website drives in thousands of views every month and my social media presence has grown 400% month over month.”
Robert Cattani, Clean Cans NY
-
“Social media engagement is around 90 interactions per post.”
Mitch Hunt, Essential Electric Supply
-
“SmartSites has revolutionized our social media in just a few short months.”
Kristen Hanson, Simple Surrogacy
“When we started, we had little to no presence—now, thanks to her, we’re growing steadily with engaging, professional, and creative content.”
Karisma Mishra, Zero Waste Solutions
-
“SmartSites managed our posting across four platforms Facebook, Instagram, X, and TikTok. They kept analysis of which post did better and posted during prime hours.”
Daquan Blackwood, Featrrr
-
“They strategically timed our posts to maximize reach and engagement, ensuring our content reached the right audience at the right time.”
Chandler Isaksen, Manahawkin Kia
-
“She and her team manage our company's social media accounts and consistently bring great ideas and creative designs to the table.”
Ashley Noville, Innovative Roofing
A social media agency built for engagement that sells.
Social media is where customers discover brands, compare them and decide who to trust, and a feed that only posts on schedule no longer earns attention. Our social media management starts with a strategy built around your audience, then turns it into a monthly content calendar of custom graphics, short-form video, reels and captions for Facebook, Instagram, TikTok, LinkedIn, Pinterest and X, all in one consistent brand voice and approved by you before anything goes live. Community management keeps comments and messages answered, boosted posts put your best content in front of the right local or national audience, and every post is reviewed for what drove reach, engagement and follower growth. Everything is measured in your Client Hub next to the website visits, calls and form leads your social media sends, so it is judged on customers, not vanity metrics.
Social media for your business, wherever your customers scroll.
A roofer, a dermatology practice, an online store and a law firm need different content, different platforms and different results. Each has its own social media playbook, already proven with clients like them.
Home Services Stay top of mind locally.
Social media for home service companies keeps your name in front of homeowners long before the pipe bursts or the roof leaks. Before-and-after projects, crew spotlights, seasonal tips and reviews build the local trust that turns followers into booked jobs. We plan posts around your service area and busy seasons, boost the best ones to nearby homeowners, and track the calls and quote requests your social media sends in your Client Hub.
Home ServicesHealthcare Build patient trust.
Healthcare social media turns expertise into trust: treatment explainers, provider introductions, patient education and results people can relate to, written to stay within medical advertising rules and patient privacy. We handle the content calendar, reels and replies for practices, clinics and senior care, keep every claim compliant, and measure new patient inquiries alongside reach and followers.
HealthcareEcommerce & Retail Turn scrollers into shoppers.
Ecommerce social media puts your products where people shop by scrolling: Instagram and TikTok reels, product launches, user-generated content and Pinterest pins that send traffic straight to your store. We build content around your best sellers and promotions, boost what converts, and follow followers, link clicks and sales from social in your Client Hub.
Ecommerce & RetailLaw Firms Stay credible, get the call.
Social media for law firms keeps your practice credible and memorable: attorney insights, case wins, community involvement and plain-English answers to the questions clients ask before they call a lawyer. We keep every post professional and ethics-aware, grow reach on Facebook, Instagram and LinkedIn, and track the calls and consultations that follow.
Law FirmsEvery social platform, one social team.
Profiles, content calendars, custom graphics, short-form video, replies and boosted posts on the platforms your customers use, planned by one social media manager who knows your brand.
Platforms
Content & strategy
Facebook & Instagram
Posts, carousels, stories and reels designed for your brand, replies to comments and messages, and boosted posts that reach the right local or national audience. Facebook and Instagram are where most of our clients' customers already follow, compare and message businesses, so this is where consistent content pays back fastest. As a Meta Business Partner we run organic and paid on the same accounts, and you see reach, interactions and follower growth every month.
TikTok Management
TikTok rewards businesses that post often and look native to the feed, not polished ads. We plan short vertical videos around trends, questions and behind-the-scenes moments, edit and caption them, and post them alongside your reels so every clip works twice. Our team has planned more than 1,100 TikTok posts for clients, from roofers to senior living, and as a TikTok Marketing Partner we can put Spark Ads behind the ones that take off.
YouTube & Shorts Management
YouTube is where people search for how a job is done and who to hire, and Google shows Shorts in many of its own results. We set up or tidy your channel, turn your clips and the Reels and TikToks we plan into Shorts with captions and titles written for search, and post them on the schedule you approve. Our clients have approved more than 270 Shorts from our social team.
LinkedIn Management
LinkedIn is where buyers, partners and future hires check whether your company is credible. We post industry insights, company news, project spotlights and expert content from your leadership, take part in the conversations that matter in your field, and grow a following of the people who make buying decisions. Paid LinkedIn campaigns can run alongside through our PPC team.
Pinterest Management
Pinterest works like a visual search engine: people come to plan a kitchen, an outfit or a party, and a good pin keeps sending visitors to your site for months. We design pins from your products and projects, organise boards around what your customers search for, and link every pin to the right page. It suits visual businesses such as home improvement, retail, beauty and education.
X Management
X moves fast, so a brand has to be timely to be noticed. We plan and schedule posts, join the conversations your customers follow, add video and GIFs where they help, and monitor mentions so questions and complaints get a quick answer. It works best for news, events, B2B and brands with an engaged community.
Social Media Strategy
Every account starts with a strategy: who your customers are, which platforms they use, what your competitors post and what makes people stop scrolling. It sets your tone, visual style, posting rhythm and the goals we report on, from reach and followers to calls and bookings, and we revisit it as the results come in.

Video for Social Media
Short-form video earns more reach than any other format on Instagram, TikTok and YouTube Shorts. We plan the hooks, edit your footage or ours into vertical reels, add captions and on-brand graphics, and reuse the best clips in boosted posts and ads so one shoot fills a month of content.
Influencer Marketing
The right creator puts your brand in front of an audience that already trusts them. We shortlist influencers by audience, engagement rate and fit, handle outreach, briefs and approvals, and report on the reach, clicks and sales each partnership brings in.

Beyond the feed, every follower has somewhere to go.
Your social media manager plans with our ads, email and web teams, so the attention your posts earn turns into visits, sign-ups and sales.
- Meta AdsFacebook & Instagram ads
- TikTok AdsSpark Ads and video ads
- Email & SMSTurn followers into buyers
- Web DesignPages your posts link to
Posts that stop the scroll, in each brand’s own style.
Each graphic is made for one brand’s feed and approved before it goes live. Tap one for the case study behind it.
Remarkable social media results, more followers, views and clicks.
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184xInstagram interactions
Specialty Education · JK Dressage
112x Instagram views19x Instagram reach
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+982%profile followers
Outdoor Recreation · Wrench Science
+58% profile visits+24% link clicks
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191xcontent interactions
Bankruptcy Law · Rush Tax Resolution
32x content reach22x content reach
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54xcontent reach
Flooring · Floor Zone
46x profile visits
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57xcontent reach
Dermatology · Spring Street Dermatology
40x content interactions14x content views
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+330%content views, last 12 months vs prior 12
Plastic Surgery · Laser & Skin Surgery Center
+250% content interactions, last 12 months vs prior 12+233% link clicks, last 12 months vs prior 12
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118xlink clicks
Auto Repair · HQ Custom Design
+1,292% content interactions, summer vs prior summer+224% website visits from social media, summer vs prior summer
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23xInstagram reach
Personal Injury · Levinson Axelrod
+681% Instagram interactions+80% Facebook reach
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315xInstagram reach
Cosmetic · The Tulip Project
270x Facebook reach
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+6,718%content reach
Senior Living · Gentle Shepherd Home Care
+6,649% content interactions+5,042% content interactions
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+1,151%content views
Cleaners · Clean Cans NY
+368% followers+309% content reach
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+2,075%content interactions, last 12 months vs prior 12
Personal Injury · Henningsen Injury Attorneys
+812% link clicks, last 12 months vs prior 12+577% content views, last 12 months vs prior 12
Companies choose SmartSites for social media
You’ll always know what every post actually does.
Know what your social media is doing for you: reach, engagement and follower growth by network for every post we plan and publish, the calendar ahead and what your competitors are posting, in plain language.

Social Media ReportImpressions, engagement, video views and new followers, with your top posts of the month. 
Social Media DeliverablesEvery post we create for you to review and approve, month by month. 
Competitor LibraryWhat competitors in your industry are posting, searchable by platform and date. 
Audience GrowthFollower growth across every network, and where impressions and engagement came from. 
Social Media CalendarWhat is publishing and when, across every network, in one calendar. 
Profile BreakdownAudience, posts, impressions and engagement for each profile, against last month.
Social media marketing questions
Social media management starts at $1,700 a month for 8 posts, $250 of boosted posts and 2 hours of engagement. Our 16-post package is $2,750 with $500 of boosting and 4 hours, and our 24-post package is $4,000 with $750 of boosting and 12 hours. Boosting is included in the price, setup is always free, and your proposal lists exactly what the fee covers.
Our packages include 8, 16 or 24 posts a month, on up to four platforms. We create each post once, whether it's a video, reel, carousel or graphic, and publish it on every platform in your plan with the caption written for that platform. So 8 posts means 8 pieces of content, each going out on Facebook, Instagram and your other channels. You can move up or down a package as your needs change, and we also offer custom packages if none of these fit.
We start with a detailed setup: we optimize your profiles, agree your goals, build the strategy, research hashtags and competitors, and create any new graphics your pages need. From there we create your content and graphics each month and send the calendar to you for approval before anything is posted. Throughout the month we publish on schedule, respond to comments, engage with your audience and boost your best posts to grow reach, all included in every package. You see the results in your monthly report.
Yes. Every package includes a monthly boosting budget ($250, $500 or $750 depending on the package), and it is billed on your SmartSites invoice, so you never need to hand your card to Meta. A boosted post is still a normal post on your page: we promote it for a few days to people in your area or audience who are likely to follow and engage. Campaigns built to drive leads or sales, with their own landing pages and conversion tracking, are run by our PPC team as Meta, TikTok or LinkedIn ads. We usually boost announcements, offers and posts that are already doing well, rather than every post.
The first few weeks go into setup: access, profile optimization, competitor and hashtag research, and a strategy call where we agree on your goals, topics and look. Your first month of content goes out after that, and reach and engagement build over the following months. We meet at least once a month to review results, and more often if you'd like. Each month we refine the content within the strategy we set together. Results build fastest when posts are approved on time and go out on a steady schedule. Social media is a steady build, not an overnight switch.
Yes. Your customers are on social media every day, and a steady, active presence is often the first thing they check before they call or buy. Social also supports the rest of your marketing: posts and profiles can show up in search results, and a page with recent posts and real engagement makes your ads, reviews and website more convincing. Trends and algorithms change constantly, which is why we plan, test and adjust the content every month.
No, and we're wary of anyone who does. Follower growth depends on your industry, your starting audience and how much content you can give us, so we don't put a number on it. We care more about engagement, meaning real people seeing, reacting to, sharing and clicking your posts, because a smaller engaged audience is worth more than a big quiet one. We never buy followers, and we clear out bots and spam accounts, so your count can dip before it climbs. Every month you see your growth next to your competitors, so you know how you compare.
We don't shoot video or photography. You add photos and video to a shared folder (phone footage is fine) and our designers turn it into branded reels, carousels and graphics, adding captions, music and your logo and cutting longer videos into short clips. When you're short on footage, we work from your website images, custom graphics and carefully chosen stock, and we tell you exactly what to capture next month. Your own photos usually perform better than stock, so we use stock to fill gaps, not to fill your feed.
During onboarding you fill in a short workbook about your customers, competitors, tone, words to use or avoid and how you feel about emojis, and we go through it on a strategy call. We then show you sample posts before the first month goes out and adjust from your notes. Every comment you leave on the content calendar goes into your brand guidelines, so the voice gets sharper each month. If you have a brand book, we follow it, and for technical industries we ask your experts to review anything specialized.
Your posts are planned, written and designed by people on our social team, and your own photos and video always come first. We use AI tools for specific jobs, such as helping draft and polish captions, cleaning up or extending an image, or turning a still photo into a short animated clip, when that suits your brand. You see every post before it goes live, and if you'd rather we didn't use AI imagery at all, we won't.
You do. You create the accounts in your business's name, so they stay yours, and the posts, graphics and edited videos we make for you are yours to keep and reuse. To get started we ask you to add us as a partner or admin through Meta Business Suite and each platform's own access settings, and we walk you through it on a short access call, so you don't have to read passwords out on a call. If a page is tied to someone's personal profile or you've lost access to an old account, we help you recover it or set it up properly.
Consistency matters more than volume. For most businesses we recommend at least two posts a week on set days, which is what our starting package covers. Bursts of posts followed by long gaps tend to get less reach from the platforms. TikTok can handle more frequent posting than Facebook or Instagram, and LinkedIn needs less. If your business needs a different rhythm, we can build a custom package around it. We plan each month's content ahead and schedule it for when your audience is most active.
Less than they used to. The platforms now read captions, bios and on-screen text to decide who sees a post, so we write captions around the words your customers actually search for and add a small set of relevant hashtags, usually 2 to 5 per post, instead of a long block. Initial hashtag and competitor research is part of every package's setup, and we refresh it as the platforms change. Posting consistently matters more to reach than any hashtag.
We manage business Pages, Brand Accounts and Business or Creator profiles rather than personal profiles. On Facebook and Instagram, third-party tools, including ours, can't publish from a personal profile, so a business account is required there. On the other platforms we still recommend the business version for its stronger analytics, ad and boosting options, inbox management and, on TikTok, safely licensed audio. What works best is for your founder and leadership team to reshare the brand account's posts from their own profiles, which usually extends reach beyond the brand account alone, and we suggest what to share and when.
Yes. Influencer marketing is a separate service that runs alongside your social management, usually with the same manager. We find creators who fit your audience and handle outreach, rates and contracts. You approve both the creators and their content before anything goes live. Creators are paid only once their post is live, and you keep the rights to reuse the content in your ads, emails and website. Influencer marketing works best for ecommerce, consumer products and regional or national brands, and less well for a single local service business. User-generated content is part of our organic social media service, and you can talk through options with your dedicated social media manager.
A strategy for your audience, optimized profiles, and a monthly content calendar of custom graphics, reels and captions for the platforms that fit your business. We reply to comments and messages, boost your best posts, and report every month on reach, engagement, follower growth and the leads your social media brings in.
Facebook and Instagram, TikTok, LinkedIn, Pinterest and X, plus short-form video for Reels, TikTok and YouTube Shorts. We recommend the platforms your customers actually use rather than spreading your budget across all of them.
Yes. Our team writes the captions, designs the graphics and edits your photos and footage into reels for your brand every month, and nothing goes live until you approve it. You can send photos and footage from your business and we will turn them into posts and reels.
People check a business's social profiles before they call, book or buy, so an active, professional feed builds trust and keeps you top of mind. Engagement and boosted posts grow a local or national audience, and every post can point people to your website, booking page or phone number, which your Client Hub then tracks as leads.
Every month you see reach, views, interactions, follower growth and link clicks for each profile, along with what we will change next. Your Client Hub shows the website visits, calls and form leads that came from social media, so results are measured in customers, not only likes.
Yes. Boosted posts are part of social media management, and our PPC team runs full Meta Ads, TikTok Ads and LinkedIn Ads campaigns for leads and sales. SmartSites is a Meta Business Partner and a TikTok Marketing Partner, so organic and paid work from the same accounts and the same plan.
Yes. We reply to comments and messages, invite people who engage with your posts to follow your page, and flag anything that needs your answer, so your followers feel heard and potential customers get a quick response.
Request a free proposal or book a call. We review your current profiles and competitors, recommend the platforms and posting plan that fit your goals and budget, and start with profile optimization and your first content calendar.

















