How To Perform PPC Marketing For Solar Panel Businesses
Director of Content
Today, solar energy is a fast-growing industry, with millions of homeowners and business owners making the switch annually. To this end, you will find that your solar panel business is in a good position to attract new leads and drive more conversions with a solid digital marketing strategy. One aspect of digital marketing you should not overlook is PPC marketing.
With a PPC campaign driving your website to the top of search engine result pages (SERPs), you can grow brand awareness and encourage conversions more effectively. While SEO is useful for generating sustainable, long-term traffic to your website, what it cannot give you is quick results. Here is where PPC marketing steps in.
In this article, you can find out more about PPC marketing for solar panel businesses and some best practices to follow.
Determine Your Target Audience
Operating in the sector of home services, it’s highly likely that your business serves a limited geographic area. To this end, you will need to determine your target audience before getting started. Of course, one factor to take into consideration is location, which is why local PPC could be an approach you wish to take up.
Take some time to think more deeply about what your business specializes in. Do you exclusively provide services to commercial clients, or do you specialize in helping homeowners determine the best type of solar panels to suit their needs? Defining your target audience is important as it will help you to phrase your ad in a way that speaks to this demographic. In addition, it will give you a better idea of the longtail keywords you should be bidding on.
Make Use of Longtail Keywords
Think about it: what are your chances of appearing on the first page of SERPs for “solar panel installation”? With so many competitors out there, it’s a long shot by any definition. However, how about ranking on the first page of SERPs for “solar panel installation near me” or “solar panel installation for homeowners in Paramus NJ”? Your chances just went up significantly, and this is why you should focus on longtail keywords.
Longtail keywords, by their very name, should be long. They should also be descriptive – for instance, are you offering your services solely to commercial clients or residential clients? Do you specialize in pool solar? These are all things to think about when deciding on which longtail keywords to use. You will find that not only it is cheaper to bid on these keywords, you will get much better results and higher-quality leads.
Create Landing Pages That Push Visitors to Convert
Now that you have gotten your website to the top of SERPs, what’s next? Naturally, you will have an end goal in mind after visitors click on your website – after all, you are paying for each click! With PPC, the end goal is to push visitors through the conversion funnel, turning them from a potential customer to a paying customer.
When a visitor enters your site through a PPC ad, the basic requirements for conversion are already there: an interest in what you have to offer and a desire to find out more. To make sure that you don’t lose them, your landing page should always contain a noticeable call to action (CTA). Whether your focus is on receiving more signups to your email newsletter or driving more purchases, this CTA will need to push visitors to take that next step.
Some ways you can do this include directing your viewers to a page where they can leave behind their contact details to get a free quote or initial consultation. That way, your sales team will have a way of following up with them, even if they are not looking to convert immediately.
Constantly Review Your Ads
Once you have successfully launched a PPC campaign, that’s not the end of the story. You will have to constantly review your ads to determine which ones are working and which ones are not delivering the desired results. From there, you can work to improve landing pages and make other changes.
The most important thing to keep in mind is that what worked before may not necessarily work out now. Staying on top of what customers want will help you to remain relevant and drive more business.
Get Started on PPC Marketing to Promote Your Solar Panel Business
When you are looking to get started on PPC marketing for your business in home services, it can be difficult staying on top of everything you need to do. In addition, you may also be thinking of integrating your PPC campaign with other aspects of digital marketing, such as web design and SEO. A cohesive digital marketing strategy that takes into account the unique needs of your solar panel business will help to drive website traffic and conversion rates well after your PPC campaign has ended.