How To Kickstart With PPC Campaigns For Real Estate Marketing
Sam Chadson Ng
Assistant Director of Content
Real estate marketing is more competitive than ever before. Traditional methods of reaching potential customers are now supplemented by digital marketing tools, including PPC campaigns to help real estate agents connect with the right target audience and secure profitable transactions. To maximize the impact of a PPC campaign, it’s important to understand the basics and how a properly planned and executed campaign can make a positive difference in your sales performance.
Outline Your Goal
The first step in setting up a successful PPC campaign is to determine what you would like to achieve with your investment. Define your target audience, the goals and objectives of your campaign, and how you will interact with an interested lead. Setting this up at the beginning allows you to better assess whether or not it’s working throughout the course of an active campaign.
Research Your Competitors
Once you have outlined your goal, take time to research current trends as well as what strategies competitors are using for their real estate marketing initiatives. While there may be similarities between each PPC campaign, use this opportunity to put your unique spin on things that have been done before so that yours stands out when potential leads visit your website.
Choose The Right Platforms And Relevant Keywords
To get started with PPC campaigns for real estate, select platforms such as Google Ads, Facebook Ads and Bing Ads where you’ll find plenty of pre-populated keywords relating specifically to real estate deals. These keywords should be relevant to the topic of conversation, but also specific enough in order for them to stand out from others promoting similar offers or services.
Create Memorable Ad Copies And Landing Pages
Your ad copies should be strong enough so that they are eye catching but should also contain detail about what benefits customers receive if they click on them – ‘clicking offers house buyers 10% off” or “Get free credit reports” etc… You can also create multiple versions of ads based on different keywords utilizing various words and phrases that show search engine relevance while keeping count of click through rates (CTR). Be sure to effectively test different variants as well and use A/B testing techniques as necessary before launching them live on whichever platforms you decide are best for meeting your goals.
Similarly create relevant landing pages for each ad copy with persuasive content filled with relevance about real estate topics along providing lead generation opt-ins throughout these pages through web forms which allow users enter their data details for updates about future offerings making signing up easier than navigating manually through website links one step at a time thereby increasing conversion rates exponentially.
Track And Analyze Results
Campaigns can be tracked easily using built reporting features within respective platforms allowing marketers fine tune their efforts depending upon results – confirming which strategies are working well versus ones that need additional attention or tweaking across channels ensuring desired result is achieved eventually saving resources while bringing maximum ROI efficiently against set budget limits overall enhancing pay per click optimisation output significantly during implementations. Furthermore, staying updated with industry trends helps newer challenges being encountered while leveraging old existing assumptions alongside fresh insights newly acquired, helping stakeholders learn something new every day efficiently rising above competition going forward.