The Snapchat we use today can be a powerful marketing tool – if you know how to use it right. Its user base has approximately hundred million daily active users from around the world, and the ages range from 18 to 64 years old. You can now estimate the potential reach you can achieve with this social media platform!
Snapchat is also a highly convenient app that allows you to create stories to share with others. Fundamentally, Snapchat snaps photos or videos and includes captions that can be viewed or read cohesively. With these stories you create, you can tell potential customers what you sell and who you can serve in a colorful, engaging and efficient way. If you are already in the Snapchat marketing game, find out how you can improve your marketing efforts on this platform.
Surprise Your Customers with Perks and Irresistible Promotions
Contests and giveaways on social media platforms are some of the best ways to strengthen customer loyalty. You can consider giving away promo codes, insider access or discounts with an in-app scavenger hunt. You should always remember to build anticipation by announcing the promotional offer or giveaway on Snapchat before the launch date. When your community feels rewarded, they will spread the word to their friends and families. Do track the effectiveness of your channel and customers’ behavior by observing how many promo codes were used.
Publish Specialized Content for Your Fans
Snapchat is known for its authenticity and that’s why many brands use it. You can take advantage of this attribute to strengthen ties with your fans by publishing specialized content that shows a slightly different side to your brand while still staying relevant. You will want to make them feel like they are receiving insider knowledge and such content is not available on your other social media channels. When you do this, your viewers will develop an emotional connection to your content and brand.
Got a Story to Tell? Involve Your Fans!
You need to remember that social media should always be a two-way conversation with your audience. One of the best ways to engage them is to ask for their participation. You may request for their selfie with your product inside, or create a simple video on why they like your product. When you do receive such content from your customers, ensure that you reply them. You can send them back a photo thanking them or reply them in the app’s chat feature. Going the extra mile like this will help you create more meaningful and stronger customer relationships.
Collaborate with Influencers
The Snapchat community is filled with influencers and advocates, so leverage on their potential with Snapchat takeovers. This tactic allows users to access your own account to create stories that enhance your brand’s image and personality. The personal feel that these influencers create makes your Snapchat’s account seem more authentic and not outwardly promotional.