How To Handle Your Interior Design PPC Campaigns
Digital Content Manager
Interior design companies have been seeing an increase in demand for their services as people find themselves spending more time at home as a result of the pandemic. Having a comfortable and aesthetically pleasing living environment can make all the difference to mental health and productivity. To stand out from the competition and allow customers to find your business more easily, you may wish to get started with digital marketing. Instantly propelling your website to the top of SERPs, you can expect your online visibility to increase significantly with a PPC campaign.
In order for home service businesses specializing in interior design to get the most out of their PPC campaigns, there are several tips and tricks you can follow. In this article, you can find out how to optimize your interior design PPC campaign and derive the results you have always dreamed of.
Identify Low-Performing Keywords – And Find Out Why
Every keyword you incorporate in your content should be doing something for you, whether that is encouraging more clicks or conversions. You may end up with some low-performing keywords in your repertoire, and you can identify them by the low clicks, impressions and conversions they generate. However, to improve your PPC campaign, it’s important that you do more than just identify these keywords and toss them out.
There’s likely to be a reason why certain keywords perform worse than others. In some cases, you may not even have to toss them out completely. You may find that a particular keyword generates a high number of clicks but not enough conversions, and you may be wondering why. When that’s the case, you may be better placed modifying the keyword instead of getting rid of it altogether. Something as simple as adding “modern” before “bathroom remodeling” can make all the difference if that’s what your visitors are looking for.
Make Use of Negative Keywords
Negative keywords are keywords you don’t want your website to rank for. When running a PPC campaign, this means that visitors who are not looking for your services may end up on your page, costing you more in clicks. To avoid this happening, make full use of negative keywords to filter out the searches you don’t want to appear in. This could be something such as “DIY home projects”. By identifying specific phrases as negative keywords, this alerts search engines not to show your ad when a visitor types in this keyword.
Pay Attention to Landing Pages
Where is your visitor getting directed to when they click on your ad? Is this your homepage? In some instances, this may work out just fine but in others, this may not be enough. In any case, you certainly don’t want every single PPC ad to land on the same page, especially if that’s your homepage.
Your interior design business may specialize in more than one aspect of designing and remodeling. This can include services for bedroom, kitchen and bathroom remodeling. Target these specific landing pages which are likely to be more relevant to what customers are looking for. This ensures that they do not have to click around unnecessarily to find what they require, as you are leading them directly to what they have come for.
Make Use of Location-Specific Search
As a business offering interior design services, chances are you will want to focus on local PPC. This will ensure that visitors to your page are located within an area you serve, and that you are not wasting money on clicks by visitors who are unable to utilize your services, even if they require it. Users who have enabled their location feature will only be shown ads that are within their proximity. However, keep in mind that users who search for “interior design services” and your location will still be shown your ad, regardless of where they are located.
Conduct Competitor Research
One way of going about a PPC campaign is to conduct your own keyword research from scratch. While that can be useful in certain instances, in other cases you may wish to outrank a specific competitor in your area. When you do your research around your competitor’s web traffic, you will be able to base your PPC campaign on the keywords they use. Understanding the keywords your competitor’s customers search to land on their page can go a long way in informing your own campaign and diverting the traffic towards your ad instead.
Target Phrase Match Keywords
Instead of broad match or exact match keywords, you may wish to opt for phrase match keywords. As implied by its name, with exact match keywords, your ad will only show up when a visitor searches for the keyword, word for word. This can limit the number of visitors you get and on the other end of the spectrum, broad match can result in your ad showing up for irrelevant searches. You don’t want to be paying for visitors who are unlikely to convert because what they are searching for isn’t what you are offering.
When you target phrase match keywords, you can be sure that your ad will show up for visitors searching for keywords related to your business, but not something completely irrelevant.
Staying on Top of The Competition with PPC Ads
You may be looking to implement a comprehensive digital marketing strategy for your interior design business that encompasses website design and SEO as well. Although SEO is an important part of ranking your website highly on search engine result pages (SERPs), it isn’t something that sees overnight results.
In the meantime, starting a PPC campaign can help you generate immediate traffic to your website and get the ball rolling. The best part is that since you are paying per click, you don’t have to worry about visitors who end up on the SERP you rank for but don’t click on your ad.
Come to SmartSites for Successful PPC Campaign Building
In today’s digital climate, interior design businesses can greatly benefit from a strong online presence. Not only does this improve your visibility to potential customers, you can be sure that over time, you are building credibility and establishing a name for your business. A successful PPC campaign is the quickest and most effective way of getting things started, when you are waiting for your SEO strategy to bear results or even when you are running a seasonal campaign.
At SmartSites, we understand that not every interior design business may have the luxury of time to attend to their inhouse digital marketing needs. Here is where we come in. We lift the burden off your shoulders by taking care of every aspect of your PPC campaign from start to finish. The hard work doesn’t stop once your campaign has been launched – constant monitoring will be required to derive the results you are looking for, and modifications made to the original campaign as and when necessary.
To date, SmartSites has planned and implemented thousands of effective PPC campaigns for our satisfied clients across various industries. We take the time to understand the unique needs of your business and industry before recommending the best approach to take. We welcome you to contact us today if you would like to get started on building a successful PPC campaign for your interior design business.