How To Find Long Tail Keywords & Use Them To Create Great Content
Director of Content
Long tail keywords are search queries or keyword phrases that are very specific in nature. These keywords often consist of at least three words. They are in fact vital to your online success as they cater to customers who have done their research to find a specific service or product, and usually ready to purchase.
When you become a pro at using long tail keywords, you will be able to bring in exceptionally high-quality traffic to your site. As these customers are already keen to purchase, it will reflect well in your conversion rates. Before you celebrate the viability of the route you can take, let’s find out how you can find the best possible long tail keywords to use.
Using Keyword Planner to Get Keywords That Work For You
There are many tools out there that you can take advantage of and a good example is Keyword Planner from Google. This tool will find a list of the best keywords that are related to your search term and you will also be able to see how much traffic each of the listed keywords get. This piece of information is vital to making great decisions as it shows what you should focus on. For example, you will get keywords and phrases like ‘unique valentine’s day recipes’ and ‘valentine’s day dessert recipes’ when you only searched for ‘valentine’s day recipes’.
Define your purpose
The very first steps of implementing your search are to define the purpose and plan out your content. Otherwise, the keywords and phrases you use won’t amount to much. For example, you need to have achievable goals such as build an email list, engage your readers with a comments section and use captivating headlines for your posts. When this is done correctly, new content that you produce will incorporate your newfound phrases in the most natural way.
Understand what your audience wants
One of the easiest ways to do this is to create buyer personas. Details that form the image of a typical customer can include purchasing factors, age, concerns, preferred medium of content and the sources of their information. With these information are in your hands, you can craft excellent content that addresses their pain points, wants and even help solve their problems. Remember – the main goal here is to create content that make readers tick.
Always begin creating your content with a good headline
Once you’ve nailed the headline for your post, you can begin writing. When you are writing the introduction, ensure that it is an extension of the urgency that has been created in your headline. This is also the best place to use your main long tail keyword to set the tone for the rest of your content. For the main body of your content, you should talk about your readers’ motivations to captivate and appeal to their emotions as soon as possible.
Finding long tail keywords becomes an easy task once you get the hang of it after a few ties. All it needs is some careful planning as well as a clear understanding of what your potential customers want.