How To Do Digital Marketing In 2022 For Home Improvement Companies
Director of Content
One thing that hasn’t changed throughout the years is the demand for home improvement services. Amidst the ongoing pandemic, people have been confined to their homes on an unprecedented scale, and instead of spending their money on vacations, many have been making improvements to their homes instead. This has led to an increase in demand for home improvement services that include renovation and remodeling. As a home improvement company operating in 2022, no doubt you will be facing competition from many ends. You may also have noticed that traditional forms of marketing, such as newspaper advertising, no longer work as well. One surefire way of standing out is to get onboard with digital marketing if you haven’t already – and if you have, review that strategy to determine if it can be improved to work better for you. In this article, we share with you some top tips for embarking on digital marketing in 2022 for home improvement companies.
Web Design is Everything
What first catches your attention when you land on a website? Needless to say, the overall theme, color scheme, fonts and graphics will contribute towards the first impression you get of a website. It’s not enough simply to have a visually appealing web design – you want to ensure that this design fits in with the image your business wishes to convey. Are the services your home improvement company offer serious and professional, or fun and slightly unconventional? Depending on your answer, a different web design may best suit your needs and speak to your target audience.
And looks aren’t the only aspect you have to consider: it’s important that any design you decide on incorporates user-friendliness and is easy to navigate. Visitors should be able to reach the information they are looking for within two clicks, three at most. In addition, an obvious Call to Action (CTA) is necessary for effective conversion, prompting visitors to take direct action and get in touch with you. To this end, you will want to ensure that your contact information is displayed in a visible place. This will prove to be the #1 way of generating leads without paying a cent – not directly, anyway!
Search Engine Optimization (SEO) Will Improve the Visibility of Your Website
Having a well-designed website is just the first step. Ultimately, it means very little if visitors are not stopping by your website, despite how well everything looks and functions. Here is where an effective SEO strategy is required. If you are new to digital marketing, you may not be aware that SEO strategies are not one size fits all.
From local SEO to national SEO, focusing on one or the other will yield better results, depending on the needs and structure of your business. Most home improvement companies operate on a local scale due to the nature of the services you provide. As such, you will want to target viewers within a specific geolocation.
When you have an effective SEO strategy, this will ensure your website ranks higher on search engines for specific keywords. This can be anything as vague as “home improvement companies” to something more specific such as “home improvement companies kitchens Paramus NJ”. Besides increasing the visibility of your website, SEO can also assist you with building a name for your business online as search engines perceive your website as useful and relevant, therefore ranking it higher. This makes it more likely that potential viewers will click on it.
Position Yourself as a Market Expert with Content Marketing
A good SEO strategy doesn’t stop once your website has been launched. It’s an ongoing process that involves keyword research, bidding, competitor research and much more. Thankfully, you can engage the services of a digital marketing company to take care of everything for you. When you make use of your website to start a blog and publish useful information that your viewers find helpful, this can form part of your wider SEO strategy.
Another benefit of starting a blog is that you will be able to position your business as a market expert. Some examples of posts you can publish include DIY guides for simple projects that can be done around the house and informative articles on various aspects of remodeling the home. With each post, you can rank for long-tail keywords and establish yourself as a trustworthy source of information to customers. It can even become one reason your viewers convert.
Use PPC Ads to Boost Your Ranking on Search Engines
While ideally, your business should rank on the first page for your chosen keywords, this isn’t something that happens overnight. It will take time for your website to be perceived as relevant, trustworthy and useful by search engines, but you can be assured it’s well worth the wait. In the meantime, you may not want to wait around for results that can take some time to manifest. When that’s the case, having a PPC strategy to complement your web design and SEO efforts is a good idea.
When you run a PPC campaign, this places your website right at the top of search engine result pages (SERPs). The best part is that you don’t have to pay unless someone clicks on your ad, ensuring that you only pay for searches that bring about your desired result. Similar to SEO, you can choose from local PPC and national PPC to suit your business’s needs.
Consider Email Marketing
If you have done all you can for your website and are still waiting for results, you may wish to consider email marketing. The truth is that not every customer is ready to convert when they land on your page – they may simply be searching for more information in advance of a project they wish to embark on. To keep your business in the forefront of these customers’ minds, email marketing can come in highly useful.
Give your visitors the option of signing up for an email newsletter, where you send them regular updates about your business as well as home improvement tips and DIY projects that may interest them. You may wish to offer a small perk to entice visitors to sign up, such as a discount off their first bill. This allows you to reach potential customers directly and position yourself as an industry expert – the next time they require home improvement services, your business will come to mind immediately, paving the way for conversion.
SmartSites Can Implement an Effective Digital Marketing Strategy for Home Improvement Companies
Looking to get started with digital marketing in 2022, or wish to improve your existing strategy? Sometimes, it can be the case that you don’t have an inhouse digital marketer, or your budget doesn’t extend to hiring another team member. When that’s the case, you may be considering engaging the services of a skilled digital marketing company with years of experience. At SmartSites, we specialize in building successful websites and digital marketing strategies for home service businesses.
Our team at SmartSites is committed to delivering results that speak for themselves. From a functional and visually appealing website to a content marketing strategy that keeps your website up to date, we can take care of it all after an initial consultation to understand your unique needs. We work closely with you throughout the entire process to ensure that your business’s needs are being met. Let 2022 be the year your home improvement company takes off – please feel free to contact us today to get started!