How To Do Digital Marketing For Massage Businesses
Director of Content
Opening a massage business is an exciting venture filled with a lot of opportunities to help those who need massage therapy to maintain a healthy mind, body and soul. An important strategy to acquire and retain customers includes strategic and effective massage marketing. Jumping straight into advertising can be costly and hiring a marketing resource can also be a big expense. Here are some tips on how to most effectively market your massage business to build credibility and find customers.
Establish Your Unique Brand And Target Your Ideal Clientele
When starting a massage business you should prioritize your branding and specific niche to appeal to your ideal clients. Elements of your brand include not only your core wellness services, but also your logo, personality, tone of voice and personal story. It’s really important to find your niche and ideal demographic first, and then create your marketing plan. You should take time to learn how to effectively market to your audience in a way that connects their needs with the services you offer, which will help convert them to customers.
Website, Branding And Copy Should Speak To Your Demographic
Your website is very important for your brand and helps you create your online presence. Your website should include your logo, brand personality, and of course, should highlight your massage and wellness services in a compelling and clear way. It’s also impactful to take time to optimize your website copy in a way that emotionally connects to your niche and keeps the reader engaged enough to contact you through a web form or phone call. You may want to consider hiring a copywriter as a resource, especially for powerful language, optimized navigation, and keywords to use that will help increase traffic and patient conversions.
Implement Digital SEO For Your Website To Boost Traffic
Search engine optimization (SEO) is extremely important to drive traffic to your website, which in turn, will bring foot traffic in your door. When potential customers are searching online for “massage therapy” or “physiotherapy and sports massage,” you ideally want to pop up in those online searches as a local business. You can take online courses to learn the basics of SEO such as Udemy and depending on what web platform you use, there are step-by-step SEO optimization tools such as Yoast that can help you. When the time is right and you have the budget, hiring an SEO and digital marketing specialist can be extremely valuable. As you update your website for SEO, it’s also very important to make sure your website is optimized for mobile since so many people searching for local business listings are on-the-go.
Be Active On Social Media To Establish And Expand Your Online Community
When you set up social media pages for your massage business, you can expand your online community in a very humanizing way. Channels like Instagram and Facebook allow you to express your brand personality while communicating directly with your potential patients. It’s important to post thought-out, unique content and engage with your online community through comments, messages, contests and promotions. Social media is a great way to expand your reach, gain more website and foot traffic and even start building an email list.