Mailchimp + SmartSites: How Strategic Partnership and AI Are Reshaping Email Marketing

Mailchimp email marketing for mid-sized businesses has entered a new era. Once seen primarily as a solution for small startups, Mailchimp has evolved into a powerful platform for growing brands ready to scale. In a recent interview with SmartSites, Partner Marketing Manager Kimberly shared how the platform now supports over 12 million customers across 190 countries, offering advanced capabilities powered by AI, machine learning, and the backing of Intuit.

What sets it apart today is how it turns customer data into actionable insights. From email and SMS to social and landing pages, Mailchimp’s built-in automation and AI tools help marketers engage more strategically—and drive stronger results with every campaign.

Deliverability Backed by Decades of Experience

A standout factor is Mailchimp’s email deliverability. The average deliverability rate is over 99%, well above industry norms. This is no accident – Mailchimp has a dedicated team that manages thousands of evolving provider rules, including IP reputation, throttling, and bounce handling.

“Our customers send half a billion emails per day – and they land where they’re supposed to.” – Kimberly, Mailchimp

For businesses investing heavily in email campaigns, this deliverability assurance translates to more visibility, more engagement, and ultimately, higher ROI. Mailchimp users in the e-commerce space have reported up to 39x return on investment, a figure that underscores the platform’s ability to drive revenue – not just traffic.

Support That Goes Beyond the Basics

Mailchimp’s support system is another major differentiator, especially for SmartSites clients. Unlike many platforms that offer limited or paywalled support, Mailchimp offers 24/7 live chat, phone support, onboarding services, and migration assistance. Through its strategic partnership with SmartSites, clients gain access to personalized assistance, priority support, and guided success strategies that are otherwise unavailable.

This combination of service and infrastructure makes the platform uniquely suited for businesses that are scaling or transitioning from more basic tools.

AI That Actually Makes an Impact

Many platforms claim to offer AI – but Mailchimp delivers tools that marketers actually use. One of the most valuable is the Content Optimizer, which benchmarks emails against top-performing campaigns and provides suggestions to improve open and click-through rates.

From subject lines to layout to send timing, these AI-driven insights help fine-tune campaign performance without guesswork.

“AI isn’t a replacement – it’s an assistant. It saves time, boosts personalization, and removes the guesswork.” – Kimberly, Mailchimp

Beyond optimization, Mailchimp also supports predictive analytics for customer behavior, personalized automation flows, and performance tracking tied directly to e-commerce conversions.

Why SmartSites Clients Benefit Even More

As an official Mailchimp partner, SmartSites brings additional value to the table. Clients working with SmartSites gain access to higher-tier Mailchimp resources, more strategic support, and guided onboarding that ensures maximum return from the platform.

Combined with SmartSites’ deep experience in digital strategy and email campaign management, the Mailchimp platform becomes more than just a tool – it becomes an engine for growth.

Reshaping Email Marketing: Strategic Partnership and AI

The interview with Kimberly shed light on how Mailchimp is evolving – and why it’s become a go-to solution for ambitious brands ready to scale. With industry-leading deliverability, advanced AI features, and unmatched support (especially through strategic partnerships), it offers much more than just email campaigns. Whether you’re looking to upgrade from basic tools or unlock more performance from your existing ESP, Mailchimp – especially when used alongside SmartSites – offers a smart, scalable path forward. Watch the full interview.