How Should Auto Repair Businesses Approach Social Media?

Chad Faith
Chad Faith

Director of Content

auto repair businesses

Just a few years ago, auto repair business and social media were two terms that didn’t seem compatible in any way. Social media, however, has grown to such an extent that it can be used as a launch pad or a marketing tool for all kinds of businesses. If you own an auto repair business, you can easily use social media to increase the visibility of your business, and thus increase revenue. Spending some money on this type of marketing is therefore sensible. The one thing to keep in mind is that rather than just opening a social media page for the company and then leaving it at that, there are a few specific things that you should follow to make this as effective as possible. These include:

Make It Informational as Well as Business-Oriented

A social media page which only focuses on selling its products is one that many people will not shun and will not share with friends and family. You should consider setting up a social media presence that also include some information as well. For instance, you can provide small snippets of information about common auto problems, and how they can be repaired. Even if you don’t mention the fact that you provide such services, the fact that the article will be on your page will make it more interesting for readers.

As long as these information snippets are short, engaging and informative, they are likely to be widely shared, and this will lead to your company’s identity being widely known as well. Some of the information you can include how-to’s, such as how to identify a blown fuse or the signs of a failed suspension system.

Interlinking with More Than One Social Media Site

With a wide variety of social media sites to choose from, people usually end up using one or two based on their needs. To avoid missing out on potential business, you can maintain two or three social media accounts for your business. These should be from the most popular social media providers to increase the reach of your marketing campaign. It’s easy to link one account to the other on social media, making it easier for search engines to index your website which further makes it easier for potential customers to find your business.

Consider Working with a Specialist in the Field

Paying someone to run your social media account may seem like a waste of money. Of course, for a personal account that’s meant for fun, this may make sense. If you intend to use social media to increase business or other professional reasons, there’s a lot that needs to go towards making it worth it, including keeping the social media accounts active and interacting with people effectively. Delegating this to a third party specialized in the field will ensure that this is not only done properly, but that the methods used are of a particular standard so as not to jeopardize your business. It also leaves you free to focus on the actual running of your auto repair business.