How Do Law Agencies Tackle Content Marketing?

Clement Foo
Clement Foo

Digital Content Manager

content marketing for law agencies

You might already know that content marketing for law agencies is different from other types of content available out there. That’s because law firms use different types of terms and phrases that are frequently used in law courts as well as published law journals. Still, this doesn’t mean that your law firm cannot publish high-quality content and market it successfully to attract more clients. It’s all about knowing your business very well and taking advantage of various strategies to get the most out of your content. This article will give you a plethora of useful insights and ideas, so keep reading to find out more about content marketing for law agencies.

Know Your Goals and Set KPIs

Knowing your goals is probably one of the most important things when it comes to being successful with your content. Make sure that you have clear, defined goals and write them down to ensure that you’re going in the right direction. For example, one of your goals would be to attract ten high-ranking clients in the next six months and successfully win their cases. Also, you need to define your KPIs which stand for key performance indicators. These are methods used to determine if you’re making progress with your content marketing. For example, the number of page views you get, the number of subscribers as well as how many people appreciate your law articles are good KPIs to use to monitor your progress.

Know Your Audience and Their Goals

Now that you know your goals, it’s time to know your audience and their goals too. Who are the people you try to sell your law services to? What are the problems you try to solve for your clients? What are their goals and how can you help them achieve these goals? Providing answers to questions like these will help you understand your audience better and create content that tries to provide solutions to their  problems. For example, if your law firm focuses on divorce cases, your target audience would probably be people in their thirties or forties, but other age ranges also apply here. Once you know your audience better, you can create targeted content to interact with these potential customers better.

Choose Your Content Types

You might be happy to find out that there are numerous types of content you can choose from. For example, you can go with old-fashioned blog articles which are still popular and useful. You can also create videos describing various law concepts, create infographics and case studies, write ebooks for your audience as well as whitepapers and presentations. Feel free to experiment with different types of content and see which one sticks with your audience the best. Remember that you’re trying to solve problems for them so they can see you as an authority in your field. Using the right channels to provide solutions is definitely a trial and error process, so make sure that you do your best.

Publish Content on Your Own Channels

Now that you have selected the types of content you want to publish, it’s time to populate your own channels with this content. If you went with videos, go ahead and open up a YouTube account. Post videos there regularly and provide answers to people who ask questions. You can also post interviews and podcasts on your YouTube channel as well.

But this is just one channel you can use. You should also take advantage of Facebook, Instagram and other popular social media platforms to promote your law firm. Once you create content for your website, post links on various social media channels too, so people can come and read it. A Facebook, Instagram, TikTok and maybe a Twitter account are necessary to maximize your content exposure and attract more clients. Lastly, remember that being present on social media is an ongoing thing. You should make it a habit to visit your channels and post more stuff, preferably weekly. Also, engage people who ask questions as they are probably interested in the law services you have to offer.

Publish Content on Other Websites

On top of that, you should be interested in posting your content on other websites as well. For example, you might want to take advantage of various law journals online as well as specific websites and publications that focus on law-related content. These are places frequently visited by people who have a particular question related to your industry. If you’re present on these platforms too, people will eventually see your content and click to visit your website. This is how you attract leads that might become potential customers in the future.