How Can Flooring Companies Drive Leads Via Google AdWords?
Director of Content
If your company offers commercial flooring services, you can actually use Google AdWords to generate qualified leads for your business. Each day, over 15,000 searches occur on Google. Most of them are related to flooring services in the United States. It is imperative that you take advantage of these search patterns. Below are some useful tips to help you capitalize on Google AdWords for flooring companies:
Take Your Landing Page Leads Seriously
If a visitor is willing to spend time calling your business or expressing his or her interest via your landing pages, they actually have an immediate need for your flooring solutions. Don’t let these valuable leads sit on the sidelines. You must follow up without delay. When they call, you should have a call/sales representative who is readily available. You might waste your online marketing dollars if those calls go to voicemail or a recorded menu.
The recommended timeframe to follow up on landing page submissions is in 17 minutes or less. It might not seem like a lot of time, but it is the way to secure appointments, which may eventually lead to actual sales. Ensure that you set your Google AdWords campaigns to run during business hours, from Monday to Friday.
It’s Okay to Set Aside a Bigger Budget
Let’s say that you pay nearly $6 per click on your chosen keywords. With a budget of less than $1,300 per month, you might generate between 200 and 300 clicks to the specialized landing page. If you managed to convert about 8.5 percent of these visitors into leads (e.g. 20 clients), it would cost you approximately $62 per flooring lead. This number might seem high, but keep in mind that they may be commercial clients, which entail large projects.
Set Geographical Limits
This is a great technique to generate leads from a specific service area. Let’s say that you service Michigan and its surrounding counties (e.g. Oakland, Kent County, Genesee County, Berrien County, etc.), you should set up your ads to only be triggered by searches within these areas. You are wasting funds if you generate clicks and leads from areas that you cannot serve.
Use Targeted Keywords
The keywords you use in your ads should accurately describe flooring surfaces and properties that you specialize in. Keywords in Google AdWords are designed to determine what types of searches activate your ads and make them more visible to the individual. Additionally, the keywords should be relevant to your end goal. For example, residential floor maintenance leads. Some practical keywords include home carpet cleaning, commercial kitchen floor cleaning, industrial hard floor care, and more.
Keep Your Landing Pages Relevant and Simple
A simple design goes a long way. Your focus is to create landing pages that convert raw traffic into leads and/or phone calls. Effective landing pages often comprise the following elements:
- Work-in-progress images
- Professional photographs of the types of properties you want to work with
- Your company’s contact information
- A lead form that collects potential customers’ names, phone numbers, email addresses, etc.
- Description of your industry expertise
- A list of services you are offering and your guarantees
- An attention-grabbing call to action (e.g. Call Now! or Get A Free Quote!)