SmartSites is pleased to announce the launch of Fire Fitness’ new website! The brand new one-page site offers visitors richer insight into the fitness services offered by the client.
The goal of Fire Fitness is simple: to help their clients realize their fitness goals. Since its inception, Fire Fitness has an unwavering commitment to redefining fitness as a lifestyle, as well as correcting the misinformation that surrounds the fitness industry.
The Search for a Light Website
With everyone going digital these days, Fire Fitness (http://firefitnessnj.com/) realized the need to establish a web presence so that they could connect with their target audience in the most cost-efficient way possible. There was, however, a slight issue. Fire Fitness did not have a lot of information to publish; in fact, there wasn’t a need for a content-heavy website.
After an initial consultation with SmartSites, our team proposed a one-page mini website for Fire Fitness with a clean, uncluttered design. It would be a single-scrolling website that provides quick navigation as well as brief eye-catching information for the client’s visitors. After finalizing our ideas and getting Fire Fitness’ approval, the website was built to serve the following functions:
- Allow visitors to learn more about Fire Fitness through an About Us section
- Allow visitors to check the latest class schedule
- Allow clients and visitors to contact and/or book fitness lessons with Fire Fitness
- Allow visitors to sign up as members
- To introduce Fire Fitness’ trainers: Jessica, Spain, and Kelly
To enhance the interactivity between our client’s website and their visitors, SmartSites’ website design and development team implemented auto-scrolling navigation links. This meant that the user will automatically jump to a particular section of the page after clicking one of the navigation links. For example, if you clicked “Testimonials,” your screen will move down or up (depending on your current position) to the section called “Our Clients Trust Us. See What They Say About Us.” Visitors no longer need to depend solely on their mouse wheels and save more time while browsing through the website.
It has been a pleasure working with Fire Fitness on this project. All of the team members were very responsive, and this made our team’s job so much easier. We hope that with this website, Fire Fitness will continue sharing their wealth of knowledge and expertise in this industry, and ultimately form a closer community with their customers.
About Fire Fitness
Fire Fitness is a gym that is based in Wyckoff, New Jersey. The company focuses on developing and delivering personalized fitness programs for their clients. Each class often caters to a small group and is facilitated in a fun and inclusive environment. Fire Fitness aims to challenge their clients’ bodies without pushing them to the brink of exhaustion and causing preventable injuries. Their main offerings include stick mobility training, viking ninja systems, social media lounge, 3D body scales, echo airdyne bikes, water rowers, heart rate monitors, and techo-gym classes. For more information about Fire Fitness, you can call (973) 934-0024.