Whether this is your first time creating a Facebook ad campaign or you have already done a few Facebook ads, you need to make sure you are doing Facebook ads that convert. Don’t know how to begin? Fret not for here are some tips to help set you on the right track.
Are You Taking the Low-Friction Conversion Approach?
Low-friction conversions are a stellar approach for running Facebook ads. You should not only focus on making sales when you are advertising through Facebook. You should also offer high quality lead magnets to your prospects and get them to subscribe to your email list. This technique comes in handy for freelancers, business consultants, information marketers, etc., who are not selling a physical product.
If you own an eCommerce store, you can send interested prospects to specific product pages instead. Remember, not all landing page visitors come to purchase a product or service, but to learn about your brand, business or company.
Are You Writing and Optimizing Facebook Ads Correctly?
You can generate high quality traffic by leverage leading social media platforms like Facebook. If you have chosen this route, that’s great! Make sure you know how to create and handle content to make your efforts a success. When you reach the writing phase, make sure your ads remain clear and concise about your offer. There are basically four elements that should be included in your ads; they are visual information; relevancy in ad headlines, calls-to-action, main copy, and visuals; making a promise of value in your Facebook advertisements; and calls-to-action buttons.
Don’t forget to place a conversion pixel on your site and add it to a Facebook ad. This way you can find out which as are converting the most in terms of lead generation. What’s more, optimizing and tracking conversions will be easy as you can do if from your Facebook ads set up environment.
Is Your Landing Page Welcoming Your Facebook Leads?
PPC experts recommend that good landing pages often have a headline, subtitle, and call-to-action buttons. These elements should be tested and improved from time to time. For example, the color or position of a CTA button can make or break your conversion rate. While your landing page needs to be focused on conversions, don’t forget to feature persuasive copy that’s relevant to your prospects too. Without having any useful to share with your visitors, you can’t possibly expect anyone to convert. In addition, you should consider borrowing online credibility from other trusted sources (if you are lacking in this area), showcasing customer badges, featuring detailed testimonials, and giving your landing pages one purpose each.
Have You Crafted a Compelling Lead Magnet?
Lead magnets are things you offer potential leads to persuade them to give you their contact information. Oftentimes, email addresses are the common information you can get. From doing give-aways to free trials, there are a lot of options to choose from so have fun! Let’s say you are managing an online store, great lead magnets include discount codes, free shipping benefits, and more. Running out of ideas? Fret not for other proven lead magnets include templates, checklists, free tools, email courses, video training, and e-books.
Are You Targeting Leads Based on their Interests?
Facebook advertising offers stellar versatility because it allows you to target your ads based on factors such as education, relationship status, interest, gender, age, user location, and more. So, let’s pretend that your company just introduced a new ice cream brand. You could consider targeting Dairy Queen fans with your Facebook ads and even entice them to give your product a try. If you always wanted to increase your Facebook fan base, interest-based targeting is a good method.