Exploring The Potential Of Long Tail Keywords

Chad Faith
Chad Faith

Director of Content

Exploring The Potential Of Long Tail Keywords

Want to improve your site’s SEO? There has never been a better time than now to rethink how you should view long tail keywords. Take the opportunity to also re-evaluate the process you use to research them. If you are new to using long tail keywords, they are a type of search query that features low individual search volume, but high search demand when used as a group. The name of the keyword is said to be derived from the long tail of a graph (search demand curve) that plots keywords by their search volumes. These keywords generally tend to be longer (not always the case) and can be more specific than other commonly searched for keywords.

Two Important Elements that Make Long Tail Keywords

The two main elements that truly make a long tail keyword are specificity and search volume. These two elements have to go hand in hand. The reason is that the more specific you get with a certain search phrase, there will likely be less volume.

Long Tail Keywords are the Answer to the Death of Cookie Cutter Content

Creating short pages that target individual keywords no longer cut it. Hummingbird is the reason why this is happening. Hummingbird is a search algorithm that Google is using. It is designed to help return faster and more precise results. Google understanding of content is constantly improving. It has already begun preferring detailed pieces that cover topics in-depth. It is about time that you started creating long form content.

How to Rank with Long Tail Keywords

You should not just focus on implementing individual long tail keywords within your content. The in-thing to do now is to optimize your content for topics. Why? Because major search platforms such as Google groups single long tail keywords into subtopics and main topics. Recent research has shown that ranking for multiple long tail keywords—you can get some serious search traffic by adding them all up—is now a by-product of publishing ultra-high quality content with in-depth coverage of a certain topic. You can breathe a sigh of relief that the days of including every single long tail keyword you want to rank for on a page are over.

Know When to Target Long Tail Keywords

You can get much more bang for your buck when you optimize your content for head topics and keywords. However, there are times when you might need to generate content that specifically targets an individual long tail keyword. Ultimately, traffic is all about creating revenue. In addition, certain long tail keywords are just too valuable to ignore, in terms of dollars and cents.

If you realized that a certain keyword possesses significant importance to your business in terms of potential revenue, you will want to make sure you rank at the top, no matter how trivial the search volume is! While you are busy with the creation of content that explicitly targets a particular long tail keyword and building links, don’t forget to aim to generate stellar content topics.

The Importance of Combining Link Building with In-depth Content

Link building you say? There is evidence circulating around that creating great content is not enough. It needs to be combined with proactive link building and strategic promotion. That’s where the magic happens. Try reverse engineering your competitors and find topics that they have not covered yet.