Exploring 5 Types Of Amazon Ads

Sam Chadson Ng
Sam Chadson Ng

Director of Content

Types Of Amazon Ads

Advertising on Amazon has become essential for businesses aiming to maximize their online presence and sales. With various ad types available, understanding which ones to use can significantly impact your Advertising Cost of Sale (ACoS). Together, let’s explore the five primary types of Amazon ads and how they can benefit your business.

Sponsored Product Ads

Sponsored Product Ads are one of the most popular types of Amazon ads. These ads promote individual products across search results and product detail pages, making them highly visible to potential customers.

  • What are Sponsored Product Ads?

Sponsored Product Ads are a pay-per-click (PPC) advertising solution that allows businesses to target specific keywords manually or automatically. This ad type is ideal for driving immediate visibility and sales for individual products.

  • Where do Sponsored Product Ads appear?

These ads can appear at the top, side, or bottom of search results, as well as on product detail pages. Their prominent placement helps attract shoppers who are actively searching for products similar to yours.

  • Who can use Sponsored Product Ads?

These ads are available to professional sellers, retail vendors, and Kindle Direct Publishing (KDP) authors. Advertisers must have an active Amazon account and meet specific eligibility criteria, such as shipping to all U.S. addresses and listing new products.

Sponsored Brands

Sponsored Brands, formerly known as Headline Search Ads, are designed to promote your brand and product portfolio. They feature your brand logo, a custom headline, and multiple products.

  • What are Sponsored Brands?

Sponsored Brands are PPC ads that help increase brand awareness and drive traffic to your Amazon Store or a custom landing page. These ads are perfect for businesses looking to highlight their brand and product range.

  • Where do Sponsored Brands appear?

Sponsored Brands typically appear at the top of Amazon search results, offering prime visibility and a chance to capture shopper attention early in their search journey.

  • Who can use Sponsored Brands?

These ads are available to professional sellers enrolled in the Amazon Brand Registry, vendors, and agencies with clients who sell on Amazon. They are particularly effective for brands looking to establish a strong presence on Amazon.

Product Display Ads

Product Display Ads are unique in that they target shoppers based on their interests or specific product pages they’ve viewed. This type of ad is great for retargeting potential customers.

  • What are Product Display Ads?

Product Display Ads are a PPC advertising solution that promotes products to shoppers who have shown interest in similar items or categories. These ads help re-engage potential customers who may have viewed your products but haven’t made a purchase.

  • Where do Product Display Ads appear?

These ads can appear on product detail pages, customer review pages, and even at the bottom of search results, making them versatile and effective for reaching a targeted audience.

  • Who can use Product Display Ads?

Vendors and sellers with Amazon Vendor Central or Seller Central accounts can use Product Display Ads. These ads are beneficial for brands looking to boost their visibility and conversion rates.

Sponsored Display Ads

Sponsored Display Ads are another form of display advertising that helps businesses target specific audiences both on and off Amazon.

  • What are Sponsored Display Ads?

Sponsored Display Ads allow businesses to promote products across Amazon and third-party websites, targeting audiences based on their shopping behaviors and interests. These ads are ideal for expanding your reach beyond Amazon’s platform.

  • Where do Sponsored Display Ads appear?

These ads can appear on Amazon product detail pages, search results, and third-party websites, ensuring broad visibility and engagement.

  • Who can use Sponsored Display Ads?

These ads are available to those enrolled in the Amazon Brand Registry, vendors, and agencies. They are particularly effective for brands looking to increase awareness and drive traffic back to their Amazon listings.

Video Ads

Video Ads are a powerful tool for capturing shopper attention with engaging visual content. These ads can showcase your products in action and highlight key features.

  • What are Video Ads?

Video Ads are a cost-per-view advertising solution that promotes products through engaging video content. These ads are perfect for demonstrating product benefits and attracting attention through compelling visuals.

  • Where do Video Ads appear?

Video Ads can appear within search results, on product detail pages, and across Amazon’s video network, providing high visibility and engagement opportunities.

  • Who can use Video Ads?

These ads are available to all sellers, vendors, and agencies. They are particularly effective for products that benefit from visual demonstrations or storytelling.

Understanding the different types of Amazon ecommerce ads can help your business strategically allocate your advertising budget to maximize sales and minimize ACoS. For expert assistance with your Amazon advertising strategy, consider working with us at SmartSites. Our digital marketing services are ready to help you achieve your goals and drive remarkable results. Want to boost your Amazon sales with the right ad strategy? Let us help you navigate the options and optimize your campaigns.