Clutch
G2
Payment solutions and gateways are now essential tools for small businesses. Customers expect to pay the way they prefer, whether that is a card, a digital wallet, a bank transfer or an installment plan, and a business that cannot offer those options can lose the sale.
The growth of e-commerce and the shift toward cashless payments make the right platform more important than ever. Modern systems give businesses a convenient and secure way to process payments, both online and in person, without the paperwork of older setups.
The solutions below can help you manage payments and cash flow more easily. Many include reporting and analytics that show sales trends, customer behavior and revenue performance, so owners can make better decisions about where to focus. We describe each at a general level, so check each provider’s site for current features, fees and eligibility before you choose.
The right payment options can raise sales and customer satisfaction
Small businesses can benefit from payment tools like EBizCharge, Stripe, Tandym, Sezzle and Katapult for several reasons. Each solves a different problem, from accepting cards securely to offering customers flexible ways to pay.
First, businesses that offer payment plans can attract more customers by giving them flexibility. Splitting a purchase into manageable installments can lead to more sales and higher average order values.
Second, many installment providers take on the risk of non-payment, which reduces the financial burden on the merchant. A smoother checkout also improves customer satisfaction, which fosters loyalty and repeat business.
Finally, offering modern payment options can set a small business apart from competitors and signals that it is customer-focused.
These payment solutions can support small businesses that want growth, customer retention and financial stability.
We want SmartSites clients to use tools that help them do business successfully. EBizCharge is a PCI-compliant embedded payment platform that integrates with your CMS and lets customers pay by credit or debit card. It connects with a number of accounting systems, which simplifies financial workflows.
SmartSites’ Favorite EBizCharge Features:
- Integrations with many accounting, CRM, ERP and e-commerce systems
- “No code” payment gateway that connects to shopping carts such as Magento (Adobe Commerce)
- Powerful payment security modules
- Support for level 2 and level 3 processing on qualifying transactions
- Tokenized, off-site data storage
- Fully in-house
EBizCharge stands out for its ability to integrate with e-commerce, CRM and ERP tools. It is our first choice for clients who want to streamline payment processes and give customers a smooth checkout experience.
Stripe supports multiple payment methods, including debit and credit cards, digital wallets like Google Pay and Apple Pay, and local payment options in many countries.
SmartSites’ Favorite Stripe Features:
- Subscriptions and Recurring Billing: Stripe facilitates subscription-based business models by handling recurring billing and subscription management.
- Developer-Friendly: Stripe’s API and documentation make it a developer-friendly platform, allowing easy integration with websites and applications.
- Advanced Fraud Protection: Stripe employs machine learning algorithms and security measures to detect and prevent fraudulent transactions.
- Real-Time Reporting: Stripe’s intuitive dashboard provides real-time insights into transaction data, sales performance, and other financial metrics.
Tandym is a branded payments platform that lets merchants offer their own digital card and rewards program. Retailers can create tailored incentives to attract and retain customers and keep them engaged. Tandym also positions itself as a way to reduce processing costs compared with standard card programs, so ask for current terms and compare them with what you pay today.
In short, Tandym gives retailers a way to build loyalty and manage payment costs at the same time.
Branded payment cards used to be an advantage held by enterprise brands. Tandym aims to level the playing field, helping you increase customer lifetime value by encouraging repeat purchases and larger orders. Learn more here: Tandym for SmartSites clients.
SmartSites’ Favorite Tandym Features:
- Branded Rewards: Merchants can set up their own rewards and digital card programs.
- Secure Processing: Built to protect payment data in line with industry standards.
- Customer Retention Tools: Rewards and incentives designed to bring shoppers back.
- Branded Experience: A payment experience that carries your brand through to checkout.
Sezzle is a buy now, pay later platform. It lets consumers split a purchase into smaller, interest-free installments, most commonly four payments over six weeks. With this flexible option, Sezzle helps small businesses attract more customers and increase sales.
SmartSites Favorite Sezzle Features:
- Interest-Free Installments: Sezzle’s unique selling point lies in its interest-free installment plans. This feature appeals to budget-conscious customers who prefer breaking down larger purchases into smaller, more manageable payments.
- Higher Conversion Potential: By catering to shoppers who may be put off by a lump-sum payment, Sezzle can help increase conversions and sales.
- Easy Integration: Sezzle integrates with a number of e-commerce platforms, so it fits into your existing systems.
- Reduced Merchant Risk: Sezzle takes on the risk of customer non-payment, which gives small businesses added security. Check the current terms for details.
- Boost in Customer Loyalty: Offering payment flexibility through Sezzle can promote customer loyalty, encouraging repeat purchases and positive word-of-mouth marketing.
#5 Katapult – Best Inclusive “Lease to Own” Payment Option” Solution |
Katapult offers lease-to-own payments for shoppers who may not qualify for traditional credit. What sets it apart is its inclusive approach: approval does not depend on a traditional credit score alone. That opens the door to buying durable goods for shoppers who are often overlooked by conventional payment options. Katapult focuses on a quick application and approval process and clear terms. Lease-to-own typically costs more than paying up front, so merchants should make sure the terms are clearly presented to customers.
SmartSites’ Favorite Katapult Features:
- Lease-to-Own Model: Katapult’s lease-to-own model appeals to consumers who may not have access to traditional credit or prefer to avoid long-term commitments.
- Instant Credit Decisions: Katapult provides instant credit decisions.
- No Credit Hassles: Katapult firmly believes that your financial history should not limit your access to life-enhancing products.
- Seamless Integration: Katapult works with a number of e-commerce platforms.
- Risk Mitigation: By managing customer payments and ownership, Katapult minimizes the risk for merchants. This helps reduce defaults or missed payments.
- Wider Access: Katapult serves shoppers who may not qualify elsewhere.
Get help choosing and setting up the right payment solution
Boost your business with SmartSites – your premier digital marketing partner!
Are you struggling to find the perfect payment solution for your business? We personally recommend Sezzle and can help you set it up. Or do you need help with other essential aspects like marketing, web design, SEO, email/SMS marketing, and more? Look no further! SmartSites is here to help!
Stay ahead of the competition with SmartSites’ digital marketing services. Our team of dedicated experts provides solutions tailored to your specific needs.
We build campaigns to grow traffic, customer acquisition and sales, with proven strategies and reliable execution.
Our team also speaks at industry events around the world, and we bring what we learn directly to our clients.
Ready to take your business to the next level? Speak with our marketing experts now! Contact us at 201-870-6000 or use our convenient online form to get in touch.
Let’s grow your business together.
“SmartSites tailored their work to suit my needs and accomplished the goals better than anyone I had contracted with in the past for my website.”
Angela MerloDigestive Health & Nutrition Center
