It can be assumed that all businesses want to have websites that are well-packaged and informative, while being accessible and easy to use. How can we achieve this? We have to understand first what inbound marketing is. Essentially, it is a strategy which relies heavily on attracting customers, also known as leads. This is done through company-created content in order to win the leads from other marketers. Examples of inbound marketing content are blog posts and infographics. One way to increase traffic is by using inbound links that optimizes visibility on search engines.
Being Sales Driven
It is important to change your mindset that your website is just another marketing tool. It is in fact, more of a sales tool than anything. Your website is actually your most efficient salesperson. It is available round the clock and requires minimal maintenance. Furthermore, it can serve as a hub for collecting data on your customers to further increase sales.
You can do this by ensuring that your sales team sees your website in the same light as well. They have to understand that your website is the most useful resource because of its visitors. Make sure that your sales team are on the site every day to give their input by answering queries on the site.
One of the most important things when creating and maintaining a website is to make sure that it is customer and user friendly. It has been shown that almost 70% of customer decisions are usually made before they approach a sales rep. As such, it is crucial to have a relationship with customers that is based on trust. How can you do this?
- Provide value and be concise: In your website, every location page, link, or word should exist because it can add value to your customer’s experience. Customers want to be well-informed from your website and not have their time wasted.
- Use video tools: Incorporating video elements in your website can build trust with your customers while providing information and entertainment.
- Make the customer feel important: In the language used in your website, focus on the customers and what they want. Do this by using “you” statements in contrast to collective “us” and “we” statements. Customers want to feel special.
Focusing on Being Experience-Driven
This method complements being customer-centric but is equally important. You should always treat users how you would treat them if they were to enter a physical store. What customers want is to get what they need on your website in the least amount of time possible. They should find ease in selecting the product they want, and this can be done by designing your website according to what stands out to your customers. Ensure that your website is organized and free of clutter so that your customer can get exactly what they need in minimal numbers of clicks.