Dental Web Design Tactics That Make A Solid First Impression
Director of Content
When was the last time you looked up a business on the Internet? Did you check out their website first or call them right away? If you are like most people, chances are you checked out the company’s website after performing a Google search. This is one of the reasons why dental web design is so important. A dental professional’s website affects how visitors and potential clients view their practice and whether or not they may call to schedule an appointment. A dental website needs to be optimized and well designed to attract new patients. In this post, we will cover various dental website design tactics that are necessary for making a good first impression:
Start with a Professional and Clean Website Design
If an individual visits your dental website for the first time and finds out that it looks like a mess, they will not stick around to see what you have to offer or say. As a healthcare provider, it is important to be credible. Otherwise, potential patients may not have the confidence that you will stay up to date on healthcare practices. Start with choosing a clean web design with plenty of white space. In addition, ensure that your website is not cluttered with information. Consider adding easy-to-read text and use a subtle color palette so that your content looks good on all screens.
Display Clients’ Testimonials
Showcasing client testimonials is one of the fastest and most effective ways to capture interest and earn the trust of new patients. So, don’t be afraid to email existing clients to request for reviews and their permission to share this type of information publicly on the site. Do this consistently and you will soon have a page full of great testimonials in no time. When it is time to organize reviews on your dentist website, you may feature two or three on the home page or display them in a sliding bar. Alternatively, you can also place them in high-visibility areas such as the main navigation bar.
Have an About Us Page
A thorough About Us page helps make an excellent first impression and allows potential patients to get to know you and your dental practice long before they walk through the door. Consider adding brief snippets of information about what makes your dental practice special, what it offers, and then highlight team members who are working here. Don’t have individual pictures and biographies of team members? At least prepare a group office picture that includes dentists, hygienists, and the entire office staff. This strategy helps nurture relationships and build trust in the long run.
Strive for Ease of Use
If you have a lot of information to share on the website, ensure that potential patients won’t have trouble with navigating the site to find what they need. Strive for ease of use so visitors can search for the information they need in the shortest time possible. Implement an intuitive navigation bar and/or drop-down menu to sort out content into appropriate pages.
Be Detailed and Thorough
Your site’s content should answer all of the important questions that patients might ask. For example, the insurance policies your practice accepts, services offered, dentists’ credentials, contact information (locations and operating hours), and more. If visitors can’t find the information they need, chances are they will find it with your competitors!