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Email & SMS13 min read· Oct 28, 2026
On the stores we manage, a text earns about 1.19 times an email per message and gets 9.8 times the clicks. The four texts that pay, the noon-to-8pm window, list growth, and…
Ashley Ismailovski · Director of Email Marketing
PPC5 min read· Oct 27, 2026
Across 11 dealerships that ran search on both platforms, Microsoft search clicks cost 46% less than Google Search over 12 months. The data, by quarter and campaign type.
Alex Melen · Co-Founder
PPC4 min read· Oct 27, 2026
PPC retargeting makes sense when profit margins can absorb the cost and previous visitors have shown real buying intent. It can outperform standard search campaigns on conversion rate, but only when the…
Siti Anis Esa · Senior Digital Content Manager
PPC4 min read· Oct 27, 2026
A controlled Microsoft Advertising lift study on a New Jersey Toyota dealership: viewers who saw its Premium Streaming ads made 28% more brand searches and were 30% more likely to visit its…
Alex Melen · Co-Founder
SEO5 min read· Oct 26, 2026
After publishing 44 model research pages, a Florida Ford dealer saw Google impressions rise about 2.6x, impressions in Google’s AI results rise about 3.7x, and ChatGPT visits more than quadruple. The Search…
Alex Melen · Co-Founder
AI search11 min read· Oct 26, 2026
AI search benchmarks from 81 dealership websites: how much traffic AI assistants send, why ChatGPT is 91% of it, where the rest hides in Direct, which clicks AI Overviews took, how to…
Alex Melen · Co-Founder
PPC4 min read· Oct 23, 2026
Google Ads bidding strategies decide how campaign budgets turn into clicks, impressions, and sales. Some give managers direct control, while others rely on Google’s machine learning. Maximize Clicks builds traffic, Target CPA…
Sam Chadson Ng · Director of Content
SEO13 min read· Oct 23, 2026
B2B buyers search for the exact application, spec or problem, not your industry list. Here is how our SEO team builds niche pages, cornerstone content and form tracking that turn those searches…
Stephanie Cook · Director of Project Management
SEO4 min read· Oct 21, 2026
Off-page SEO in digital marketing still matters because search engines look beyond the pages on a website. Links, brand mentions, citations, reviews, and social exposure can all reinforce trust and relevance. A…
Chad Faith · Director of Content
