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Email & SMS9 min read
The sender rules reward the same habits that make email profitable. Our stores keep spam complaints at 0.037%, well inside Google's limit, and a group of them halved campaign volume while keeping every point of email's revenue share. Here is the checklist.
Ashley IsmailovskiDirector of Email Marketing
Web design12 min read· Nov 11, 2026
Most of the redesigns we launched held or grew their search clicks, and the launch dip was rarer and shorter than the folklore says. Here is the process in decision order, and…
Kristin Goins · Project Manager, Web Design Team Lead
PPC3 min read· Nov 10, 2026
A New Jersey Mazda dealership added Microsoft Premium Streaming to its search program. Microsoft Advertising reported a 150% increase in direct traffic and a 76% lift in form submissions year over year.
Alex Melen · Co-Founder
Strategy11 min read· Nov 9, 2026
Car dealership marketing strategies ranked by what our data supports, with the benchmarks behind them: traffic and conversion by channel, reviews and profile calls, calls vs forms, missed calls, cost per click…
Alex Melen · Co-Founder
Strategy8 min read· Nov 6, 2026
Public benchmarks put marketing budgets at roughly 7% to 12% of revenue. The harder question is where the money goes next month: prove one channel, keep the compounding one running, front-load the…
Matthew Prepis · Chief Sales Officer
SEO4 min read· Nov 4, 2026
Two dealerships held the top spot for their own names all year, yet branded search clicks fell 21% and 27%. What branded search really measures, and how to judge dealership SEO instead.
Alex Melen · Co-Founder
Email & SMS10 min read· Nov 4, 2026
Post-purchase flows send 30% of all flow email on the Klaviyo stores we manage and earn 11% of flow revenue, so the win is sending better, not more. Service-first confirmations, reviews after…
Ashley Ismailovski · Director of Email Marketing
Social11 min read· Oct 30, 2026
The planning model our social team runs on every account: one goal, led by the two platforms that send 82% of the visits, content pillars built for the post that breaks out,…
Samantha Baloun · Director of Social Media
Email & SMS4 min read· Oct 29, 2026
VIP email examples show how brands reward the subscribers who buy often, spend more, or stay engaged over time. The best messages do more than send another coupon. They offer early access,…
Chad Faith · Director of Content
PPC6 min read· Oct 28, 2026
Across 73 advertisers that ran search on both platforms, Microsoft search clicks cost 47% less than Google over 12 months. The data, by industry, quarter and brand vs non-brand.
Alex Melen · Co-Founder
